Search Engine Optimisation SEO & Online Marketing
Australia's Leader in Search Engine Optimisation

Importance of Search in Social Media

It might not have been apparent before but it is undeniable today, social media should become a tool in every marketer’s arsenal. And social search is a big part of it. After numerous studies on the behaviours of the buying public online, it became clear that most of them utilise the simple search box found on social media sites to find information. It saves them a lot of time and effort in searching.

When you asked internet users how they looked for information before, their top answer is always search engines. Going to the retailer website directly is a far second. But as the web becomes overcrowded with information, it has become harder to find targeted information that really matter. Search engine results pages (SERPs) are crowded with dominant content sites that specialty sites or blogs that contain more relevant content are overshadowed.

Searching Social Media

Because of this, people are turning to alternatives. Instead of wasting precious time sifting through pages on the search engines, they chose to go to social media search. The interesting thing about social media search is that the algorithm includes a human element rather than completely depending on computer data. That is, aside from human input on the content, many programs also analyse intent. Read More »

The Emergence of SEO and ORM as the Future SEO

In today’s technology-dependent world, Google has become more than just a simple search engine, it has become a reputation machine that can make or break businesses. People use search engines to look for information about products, services, ideas, and offers. When they see negative reviews or bad feedback, this will influence their buying decisions. Things can also become personal on the search engines. Personal reputations can be attacked when someone gets upset enough. That’s why it is now more important than ever to manage negative search results. If you are interested to know more about Online Reputation Management (ORM), read on.

What to Manage in ORM ?

Whether it is a complaint about defective products, employee grievances, or being investigated by the local papers, there’s a common goal in Online Reputation Management (ORM): the removal of destructive content from the first pages of the search engine results page (SERP). There are certain aspects of your business that needs to be monitored closely.
These include
(1) Brands
(2) Products
(3) Company
(4) Executives.
Read More »

The Need to Implement a Combined Video SEO and SEO Strategy

Video SEO is the way of the future. Compared to regular text files, videos are 53 times likelier to appear on the first page of Google provided that it is correctly submitted and contains description, keywords, and the appropriate title. It is clear that a lot of companies are missing out on a lot of opportunities. Very few are submitting videos on YouTube.com and similar sites under the misconception that this would not generate benefits. It would.

In fact, Google is pushing videos to the very top of the search engine results page (SERO). This is a virtual goldmine for marketers who take advantage of this system early. Results usually appear within days. There is one crucial ingredient in Video SEO though: submission rights because Google can’t find video on its own.

The Excessive Advantages of Video SEO

In itself, Video SEO isn’t that different from traditional optimisation techniques but it stands out because of two distinctive reasons. One is that major search engines are working to display a mix of content into the search results. Because of this, you can expect higher ranking for videos compared to other forms of content. The second advantage of using video SEO is the undeniable dearth of videos today. And not all videos available are submitted property with SEO in mind. Read More »

The Importance of Local Search SEO Strategies

It is time to get start about your local search SEO strategy. It can give a high return on your investment and enable you to improve conversion rate with minimal effort. When the term “local search” is mentioned, most people would associate this concept with different things. For some companies, it is about geo-targeting. For others, it is creating a unique offer for each market and promoting these pages to those audiences. Local Search SEO Strategies plays an important role in your business.

Where should you stand on this? Before we discuss further though, it is important to realize that the campaign you choose can have a significant impact on your bottom line. The amount of hits you generate from specific markets can make you a leader in that niche.

Importance of Having a Local Search Strategy

For search engines, the World Wide Web is global but they know that the searchers themselves prefer to keep things local. That’s why Canadian companies that use the .ca extension can expect to be given priority in the local search results page (SERP). The same is true for Britain’s .co.uk extension. But what about companies that prefer to use the standard .com domain? Well, the search engines use complex algorithms to be fair to all players. Read More »

How SEO and Online Reputation Monitoring Help Your Online Brand Reputation

Are you prepared to do business in today’s technologically-advanced environment?
There are several questions you need to ask yourself including

(1) Is online reputation management part of your marketing plan?
(2) Who is the face of your company
(3) Who is in charge of damage control
(4) How will reputation problems affect your business?
(5) What policies and procedures are in place to safeguard your reputation on the internet?

These questions need to be addressed if you want to enjoy long-term profitability from your online business. Take note that with the extensive use of social media and even mobile internet today, very little is not known about your company. In fact, even the lives of its executives may come under scrutiny and be talked about by a curious public. One high-profile case is that of BP chief executive Tony Hayward who came under fire for the company’s failure to stop the oil spill in the Gulf. It is important to recognise that online brand reputation is more than just a public relations initiative; it can mean the difference between relevance and extinction. It is important to take control of your online brand reputation today. This can be achieved through reputation monitoring and search engine optimisation (SEO).

Benefits of Online Reputation Management (ORM) Monitoring

Unless you have an effective monitoring system about your brand, it is difficult to know what people are saying about your company. As a result, it becomes difficult if not impossible to address their concerns directly. Online Reputation Management (ORM) monitoring lets you know what people are saying about your product, service, brand, company, and employees in real time. There are a lot of monitoring tools that are available these days. The key is to set them up properly so you will be alerted whenever anything related to your company mentioned. Read More »

The SEO In House or Outsource, they Key to a Solution?

Every company that’s interested in promoting their business online will ultimately need to face this decision: should you hire an In-House SEO staff or outsource the work? To arrive at a satisfactory conclusion, it is important to conduct a cost/benefit analysis. Compare the amount you need to spend on the service on the value these initiatives will deliver.
Price is definitely a crucial factor in making the decision but it shouldn’t be the only one. There are pros and cons of each option. Below is a comparison between the two:

In-House SEO Staff
Pros:
• Quick turnaround whenever necessary
• Intimate understanding of the company’s brand, products, and services
• Will avoid using unethical tactics to achieve results
• Concerned about the company’s bottom-line because their full-time job depends on your business

Cons:
• Can be more expensive than outsourcing SEO because of the benefits package
• Very few individual SEO staff knows have analytics experience, copywriting skills, marketing strategy know-how, and conversion optimisation knowledge
• May leave your company to start their own practice once they develop the know-how
Read More »

Online Reputation Management Tips

On any given day, people all over the web may be talking about your brand, products, and even employees. Is the buzz surrounding your company positive or negative? Inevitably, there will be a mix of both if you’re a renowned name in the industry. Online reputation management (ORM) helps keep the balance healthy. It is not about completely eliminating truthful criticism but rather, it is about protecting your brand from malevolent attacks.

Misinformation can come from a variety of sources including disgruntled staff, envious competitors, or unsatisfied customers. In the case of the customer, try to find out whether his complaints have basis. If his concerns have already been addressed and he persists in spreading lies, it is important to take action. It takes a lot of time, effort, and resources to build a strong brand. Don’t let your hard work come to naught because of a few malicious individuals.

In today’s highly interconnected environment, a brand can be destroyed by a single popular blogger. Lies can spread like wildfire on the web. By consulting with online reputation management expert, you can prevent this scenario from happening to you. ORM consultants know exactly what to track and how to react whenever something negative gets associated with your name. Read More »

Google TV Opens Doors for Advertisers through SEO

Google has launched a program known as Google TV with the aim of capturing a bigger share of the $70 billion spent in the United States every year. Sony will unveil a line of televisions while other partners will provide other hardware and connectivity. Logitech, for example, will provide the controller and companion box while Dish Network is said to provide the connection.

Limited testing had been done by Dish Network. It is believed that Google TV will become widely available in the fall of 2010 in set-top boxes, Blue-Ray players, and of course, television. While there are no clear guidelines about how advertising will work on the new medium, demonstrations show that companies that advertise in display ads and paid clicks will enjoy television exposure as well. Read More »

Identifying a Good Host Provider to Sustain your SEO Strategy

There are many things that can go wrong in running a website. By choosing a good host provider that can sustain, aide, even improve your SEO strategy, you have one less thing to worry about. Having a reliable host provider is an important foundation for any internet business. Unfortunately, many web owners take this for granted. Don’t make this mistake.

Among the things you need to look into include the storage space and bandwidth provided each month. If you have a shared hosting plan, there is an allotted amount of space for you in the server’s hard drive. Quick growth in site traffic can be a problem in this case. Be proactive and upgrade your account especially if you intend to include videos, images, and large PDF files on your website. Read More »

How Does Meta TXT Affect Mobile SEO

Web professionals have been talking about the mobile internet for many years. It is the obvious step forward especially since more people are starting to use mobile phones with browsing capabilities. But while it shows considerable promise, there are some problems that still need to be ironed out. One of this is to make content “discoverable” in small mobile devices.

Tackling the Issues with Mobile Search

In general, websites that are designed for mobile devices are scaled-down versions of the original one. Oftentimes, when searchers use their phones, they will be sent to the PC version first before being redirected to the mobile one. All these steps take a lot of time. In addition, mobile users are typically impatient with waiting especially if they’re paying a significant amount of money for their internet. Bottom line is, it is inconvenient, expensive, and wasteful. Read More »