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Google Plus for Business: Changing the Way We Do Business

Google continues to dominate the online arena and they are changing the way companies do business with the recent introduction of Google Plus for Business. People are starting to realize the magnitude of what this latest development means for businesses. Being able to set up your own brands, creating and defining your companies identify and being able to reach more visitors than your company had ever thought possible before. Read More »

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Written by admin on Wednesday the 14th of December, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Online Marketing or Social media optimisation.


The correlation between content and search engine crawl ability in search engines

Leading search engines like Google, Yahoo and Bing use spiders or crawlers to find pages for their search results. The content of a webpage holds great importance in ensuring better crawl ability and hence improved ranking. Duplicate content doesn’t help the purpose of a website; hence search engine crawlers avoid them. The best approach is to provide a SEO friendly content which can easily attract visitors and hence ensure high ranking for the website. In short, the content needs to be unique, exceptional and professional. Several search engine crawlers translate a flash animation as a blank space; hence the web designer should take proper care while designing the website. As a standard, a website should contain at least two-hundred words of keyword dense content. The impact of the keywords on your content on search engine spiders is maximized if the keywords used also match with the titles of your web pages. Read More »

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Written by Victor on Wednesday the 16th of November, 2011. Currently No Comments »

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How to Use Social Media Data to Improve Paid Search Campaigns

The key to success lies in knowing the needs of the customer and catering to the needs with perfection. Effective use of social media data provides a blueprint to shape the best marketing strategy to promote a product or to generate new leads. There are many tools available to measure the KPI (Key Performance Indicator). The tools help in improving paid search campaigns by shaping the advertisement as per the need of the customer. Read More »

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Written by admin on Thursday the 13th of October, 2011. Currently No Comments »

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Google Analytics Custom Report

How valuable is your lead? For many companies, it is difficult to measure the value of prospective customers. Some of these leads may lead to conversion but many others will remain as they are. So, how can you make sure that resources are maximised towards those who are willing and able to buy from you? The Google Analytics Custom Report option might provide a solution. Read More »

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Written by Rotapix on Wednesday the 21st of September, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on keyword research or Search Engine Optimisation.


Google + Circle

Google + Circle is probably the most talked-about social network of today. According to the company, the network has more than 10 million users. It also has a free iPhone app with the same functionalities as the desktop version. The Google+ allows users to manage Circle, which allows users to sort people according to their shared interest. They can also manage Stream, an app that manages the ever-increasing number of photos, updates, and images in the network. Read More »

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Written by Rotapix on Wednesday the 10th of August, 2011. Currently No Comments »

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