Search Engine Optimisation SEO & Online Marketing
Australia's Leader in Search Engine Optimisation &
Digital Media Integration

The Future of SEO!

Can Search Engine Optimisation (SEO) be considered as an exact science? The answer is No. Search Engine Optimisation cannot be considered an exact science because the techniques used in promoting websites or web pages are always evolving as search engines continue to refine their algorithms to get more accurate and better results while fighting spam. In an effort to understand search engines algorithms secrets, Marketers and Engine Developers engage in a cat and mouse game, both struggling to outsmart each other by seeking to exploit loopholes in algorithms. Read More »

Google’s New Tool: Insights for Search

Known for its trends and useful tools, Google once again made noise when it launched a spin-off product called “Google Insights for Search”. Special for its flexibility and functionality, advertisers and marketers can take advantage of this tool to understand search behavior as well as integrate cool new features like a world heat map that can be used to graphically display search volume and regional interest. Read More »

The Importance of Canonical URL’s

What is url canonicalization?

“Canonicalization is the process of picking the best url when there are several choices”1 This is done by Google-bot and helps reduce the number of pages in the search engines index in turn making Google search better. This in most cases refers to the home url or homepage. Google-bot will be presented with the following urls with no instruction on which one is the main url to index.

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Mobile SEO—Increase your Company’s Visibility

Our world is predicated upon convenience. Anything that is convenient for us is good. Now, imagine a time when we can all surf the internet anywhere we go without necessarily bringing our laptops anymore. Imagine a time when we can just sit in a coffee shop and enjoy the full functionality of our mobile phones when it comes to connecting us to the internet and allowing us to go to each and every website we want to. Sounds great isn’t it? But do you know that for a website to be accessible on your mobile phone, companies have to employ mobile marketing techniques? Bet you did not know that.

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