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Multilingual SEO

Doing business on an international scale requires a deep understanding of the target market. For a website owner, that means going beyond simple translation in the multilingual SEO strategy. If your original website is in English and you intend to sell to Spanish-speaking audiences, it is important to know their culture, everyday terms, and language usage. Website translations that are too rigid may not have the desired appeal. In some cases, “bending” the language in a certain way is even welcome if this is the way people use them.

Direct translation seldom works effectively especially if customer behavior significantly varies from one market to another. It might be necessary to promote your business in a different way to new markets. For example, if quality is the most important feature to your core audience, this may not be the case for other consumers. They may be more concerned about its design and aesthetic appeal. Read More »

Google Changes the Rules Again – Site Speed

09 April 2010 – Google has officially announced that a new ‘signal’ or ranking factor is now included in the race for top web search rankings: site speed.

In laymen’s term, the site speed refers to how quickly a website is able to respond to requests on the internet. According to Google Webmaster Central Blog, this would help improve on user experience and reducing operating costs.

To read further log onto
http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html

The Emergence of Brand Reputation Management and SEO

As more people use the social media to talk, share, and interact with others, there’s an increasing chance that the same tools will be used to talk about your products, service, and offers. This poses an opportunity as well as a threat. How can you know what they’re saying? And how should you respond to their feedback? Brand Reputation Management can help with this initiative. Aside from turning negatives to positives, it also leverages on customer relationships to take it further.

Successful companies know that taking care of their brand is of utmost importance. Today, brand reputation management through targeted search engine optimisation (SEO) campaigns cannot be ignored. It can provide immense business benefits over the long term. Aside from this, there are also unique opportunities that can give your company an edge when it comes to brand reputation.

• Be Social Media-Savvy – are you up-to-date with the latest Web 2.0 trends? If you’re not, it’s time for a long-overdue lesson. Read up on tech blogs and internet marketing websites. Getting even the basic idea about new developments in social media will prepare you to take advantage of it.

• Get Brand Evangelists – the role of brand evangelists is to promote a brand in varied ways. It can include setting up a blog, commenting on recent posts, joining discussions, and taking advantage of social networking sites. This is an old “word of mouth” tactic that has been proven to be effective.

• Improve Brand Equity – brand equity is deeply linked to customer perception. That’s why it’s important to maintain an unblemished reputation in the market. Your brand is the reason why customers are willing to pay more for your product or service. If this gets tarnished, your offer might become just another commodity out there. Read More »

The Emergence of IPTV and SEO

Internet Protocol Television (IPTV) has been making waves in recent years. In essence, television programming is delivered through broadband internet connection. Its emergence and market acceptance marks a drastic shift in customer behaviour. Some of the key benefits it provides include its superiority over cable and satellite technologies as well as its bundling with other related services such as Voice over IP (VoIP), Video on Demand (VOD), and Web Address.

Prime candidates that can offer seamless IPTV services are actually telephone companies. This is because the data will be initially be transmitted over telephone lines. However, it is expected that other carriers will enter the market shortly. For many users, the most attractive feature of IPTV is its steaming technology. Its efficiency can significantly reduce prices for both subscribers and operators. Read More »