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How SEO and Online Reputation Monitoring Help Your Online Brand Reputation

Are you prepared to do business in today’s technologically-advanced environment?
There are several questions you need to ask yourself including

(1) Is online reputation management part of your marketing plan?
(2) Who is the face of your company
(3) Who is in charge of damage control
(4) How will reputation problems affect your business?
(5) What policies and procedures are in place to safeguard your reputation on the internet?

These questions need to be addressed if you want to enjoy long-term profitability from your online business. Take note that with the extensive use of social media and even mobile internet today, very little is not known about your company. In fact, even the lives of its executives may come under scrutiny and be talked about by a curious public. One high-profile case is that of BP chief executive Tony Hayward who came under fire for the company’s failure to stop the oil spill in the Gulf. It is important to recognise that online brand reputation is more than just a public relations initiative; it can mean the difference between relevance and extinction. It is important to take control of your online brand reputation today. This can be achieved through reputation monitoring and search engine optimisation (SEO).

Benefits of Online Reputation Management (ORM) Monitoring

Unless you have an effective monitoring system about your brand, it is difficult to know what people are saying about your company. As a result, it becomes difficult if not impossible to address their concerns directly. Online Reputation Management (ORM) monitoring lets you know what people are saying about your product, service, brand, company, and employees in real time. There are a lot of monitoring tools that are available these days. The key is to set them up properly so you will be alerted whenever anything related to your company mentioned. Read More »

The SEO In House or Outsource, they Key to a Solution?

Every company that’s interested in promoting their business online will ultimately need to face this decision: should you hire an In-House SEO staff or outsource the work? To arrive at a satisfactory conclusion, it is important to conduct a cost/benefit analysis. Compare the amount you need to spend on the service on the value these initiatives will deliver.
Price is definitely a crucial factor in making the decision but it shouldn’t be the only one. There are pros and cons of each option. Below is a comparison between the two:

In-House SEO Staff
Pros:
• Quick turnaround whenever necessary
• Intimate understanding of the company’s brand, products, and services
• Will avoid using unethical tactics to achieve results
• Concerned about the company’s bottom-line because their full-time job depends on your business

Cons:
• Can be more expensive than outsourcing SEO because of the benefits package
• Very few individual SEO staff knows have analytics experience, copywriting skills, marketing strategy know-how, and conversion optimisation knowledge
• May leave your company to start their own practice once they develop the know-how
Read More »

Online Reputation Management Tips

On any given day, people all over the web may be talking about your brand, products, and even employees. Is the buzz surrounding your company positive or negative? Inevitably, there will be a mix of both if you’re a renowned name in the industry. Online reputation management (ORM) helps keep the balance healthy. It is not about completely eliminating truthful criticism but rather, it is about protecting your brand from malevolent attacks.

Misinformation can come from a variety of sources including disgruntled staff, envious competitors, or unsatisfied customers. In the case of the customer, try to find out whether his complaints have basis. If his concerns have already been addressed and he persists in spreading lies, it is important to take action. It takes a lot of time, effort, and resources to build a strong brand. Don’t let your hard work come to naught because of a few malicious individuals.

In today’s highly interconnected environment, a brand can be destroyed by a single popular blogger. Lies can spread like wildfire on the web. By consulting with online reputation management expert, you can prevent this scenario from happening to you. ORM consultants know exactly what to track and how to react whenever something negative gets associated with your name. Read More »