SEO Sydney - Search Engine Optimisation
Australia's Leader in Search Engine Optimisation

Importance of Search in Social Media

It might not have been apparent before but it is undeniable today, social media should become a tool in every marketer’s arsenal. And social search is a big part of it. After numerous studies on the behaviours of the buying public online, it became clear that most of them utilise the simple search box found on social media sites to find information. It saves them a lot of time and effort in searching.

When you asked internet users how they looked for information before, their top answer is always search engines. Going to the retailer website directly is a far second. But as the web becomes overcrowded with information, it has become harder to find targeted information that really matter. Search engine results pages (SERPs) are crowded with dominant content sites that specialty sites or blogs that contain more relevant content are overshadowed.

Searching Social Media

Because of this, people are turning to alternatives. Instead of wasting precious time sifting through pages on the search engines, they chose to go to social media search. The interesting thing about social media search is that the algorithm includes a human element rather than completely depending on computer data. That is, aside from human input on the content, many programs also analyse intent. Read More »

The Emergence of SEO and ORM as the Future SEO

In today’s technology-dependent world, Google has become more than just a simple search engine, it has become a reputation machine that can make or break businesses. People use search engines to look for information about products, services, ideas, and offers. When they see negative reviews or bad feedback, this will influence their buying decisions. Things can also become personal on the search engines. Personal reputations can be attacked when someone gets upset enough. That’s why it is now more important than ever to manage negative search results. If you are interested to know more about Online Reputation Management (ORM), read on.

What to Manage in ORM ?

Whether it is a complaint about defective products, employee grievances, or being investigated by the local papers, there’s a common goal in Online Reputation Management (ORM): the removal of destructive content from the first pages of the search engine results page (SERP). There are certain aspects of your business that needs to be monitored closely.
These include
(1) Brands
(2) Products
(3) Company
(4) Executives.
Read More »

The Need to Implement a Combined Video SEO and SEO Strategy

Video SEO is the way of the future. Compared to regular text files, videos are 53 times likelier to appear on the first page of Google provided that it is correctly submitted and contains description, keywords, and the appropriate title. It is clear that a lot of companies are missing out on a lot of opportunities. Very few are submitting videos on YouTube.com and similar sites under the misconception that this would not generate benefits. It would.

In fact, Google is pushing videos to the very top of the search engine results page (SERO). This is a virtual goldmine for marketers who take advantage of this system early. Results usually appear within days. There is one crucial ingredient in Video SEO though: submission rights because Google can’t find video on its own.

The Excessive Advantages of Video SEO

In itself, Video SEO isn’t that different from traditional optimisation techniques but it stands out because of two distinctive reasons. One is that major search engines are working to display a mix of content into the search results. Because of this, you can expect higher ranking for videos compared to other forms of content. The second advantage of using video SEO is the undeniable dearth of videos today. And not all videos available are submitted property with SEO in mind. Read More »

The Importance of Local Search SEO Strategies

It is time to get start about your local search SEO strategy. It can give a high return on your investment and enable you to improve conversion rate with minimal effort. When the term “local search” is mentioned, most people would associate this concept with different things. For some companies, it is about geo-targeting. For others, it is creating a unique offer for each market and promoting these pages to those audiences. Local Search SEO Strategies plays an important role in your business.

Where should you stand on this? Before we discuss further though, it is important to realize that the campaign you choose can have a significant impact on your bottom line. The amount of hits you generate from specific markets can make you a leader in that niche.

Importance of Having a Local Search Strategy

For search engines, the World Wide Web is global but they know that the searchers themselves prefer to keep things local. That’s why Canadian companies that use the .ca extension can expect to be given priority in the local search results page (SERP). The same is true for Britain’s .co.uk extension. But what about companies that prefer to use the standard .com domain? Well, the search engines use complex algorithms to be fair to all players. Read More »