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New Paradigm of IPTV and Organic Search

There are always new developments that influence the search industry. Right now, one of the factors that may have a big impact is the emergence of IPTV or internet protocol television. IPTV has been around for some time. But right now, it is at a point when a lot more households are taking advantage of the service. The service provides television programming through broadband internet. IPTV is typically bundled with other services such as voice over IP (VoIP), web access, and Video on Demand (VOD). Since it is available through telephone lines, many telecommunication companies are positioned to deliver this service efficiently.

Advantages of IPTV

The easy access to IPTV is a reason why it may eventually influence organic search. As more people use IPTV with their internet, the differentiation between web “videos” and propriety shows become blurred. The search engine results page (SERP) now displays real-time results in a variety of format. In the near future, this might include television shows as well.
One key Advantage of IPTV is that it allows users to record multiple broadcasting simultaneously. In fact, the service even allows picture-in-picture viewing even without multiple tuners. IPTV users can enjoy complete functionality. They have full control over the content; for example, it is possible to fast-forward, pause, or rewind the shows. Read More »

International Search Engine Optimisation (SEO)

International search engine optimisation (SEO) is growing in importance so it is unfortunate that many companies don’t take it as seriously as they should. In fact, many will ask for “cheap” or “easy” options when they consult with online marketing professionals. They know that building an international presence is essential but don’t seem willing to invest in these initiatives.

When you decide to go for International Search Engine Optimisation (SEO), it is important to be sure. Going half-way and then stopping will just be a waste of time, money, and effort. Even at the beginning, be clear on what you want you achieve. There are a lot of challenges associated with SEO, more so if you want to take your website global. Little things can go a long way and small mistakes can become a big problem. The consideration in an international SEO strategy can be divided into three categories including domains, hosting, and content.

Begin with Domain Selection

Unless you want to concentrate all your efforts on the main website by using sub-domains, the only other viable option is to register a variety of top-level domains with the country extension. These domains are the ones that end with .co.uk for the United Kingdom, .ca for Canada, or .au for Australia. This looks pretty straightforward at first glance, but there are actually some countries that require you to have a physical address before they let you obtain the country-specific domain. Once you get these extensions though, it can bring a variety of benefits. This helps in International Search Engine Optimisation (SEO). The search engines, for instance, give priority to local websites. Just take the example of Expedia. Its main website is Expedia.com and has thousands of backlinks. But in Canada, Expedia.ca will rank higher than Expedia.com for the simple reason that it is “local”. Read More »