Google Instant is bound the change the way people search the internet. There are a lot of speculations that surrounded its launch – one of which is that Yahoo’s initiative in the same direction was continued in the past. Although its implementation is not technically-challenging for the tech giant, it nonetheless marks a drastic shift. This is with regards to user interaction.
Basically, before you finish typing a full query on the search box, initial results based on the letters you’ve types so far will already start to appear. It certainly looks like there is promise in this technology. But whether users will widely accept it is another matter.
There are still a lot of issues surrounding Google Instant and SEO strategy implementation. For instance, there will inevitably be users who will find the change distracting. Meanwhile, with regards to its effect on search engine results, two issues are notable: long-tail keywords may be out and localisation might become more popular.
Long-Tail Keywords: On the Way Out?
Google Instant will provide searchers with a “preview” of what the results will be. If they find what they’re looking for, then they will stop typing and click on that link. Long-tail keywords won’t be gone completely but it will certainly receiver lower search volume and will accordingly change the SEO strategy. Another issue is that although the search results provided may not completely be in-line with what the searcher is looking for, they might get distracted. As a result of this, they might start looking at other websites that weren’t in their original intention. Read More »
Written by admin on Thursday the 30th of September, 2010. Currently No Comments »
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