SEO Sydney - Search Engine Optimisation
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Google’s New WebP Image Standard is All about SEO

There are many factors that affects search engine ranking. In on-page optimisation (strategies that can be implanted within your website itself), an important factor is site speed. Previously, it was not seen as a critical aspect in SEO. But as the market becomes more competitive, every little edge you can gain against the competitor can mean the difference between success and failure. So what do you need to know about site speed?

Try to benchmark your website with some of the fastest competing website. How does it compare? In some cases, all you need to do is to introduce thumbnail images on the site instead of posting the entire image. This technique can significantly improve your site speed, search engine ranking and your SEO Strategy. Another method is to resize images using CSS or HTML. Ultimately, the goal of search engines in giving priority to speed is user convenience. That said, it is not exactly clear how much weight search algorithms give to loading time. Since Google has already spelled it out, in no uncertain terms, that this metric is considered, that only means you should also give importance to this aspect. Read More »