Search Engine Optimisation SEO & Online Marketing
Australia's Leader in Search Engine Optimisation &
Digital Media Integration

Google Plus for Business: Changing the Way We Do Business

Google continues to dominate the online arena and they are changing the way companies do business with the recent introduction of Google Plus for Business. People are starting to realize the magnitude of what this latest development means for businesses. Being able to set up your own brands, creating and defining your companies identify and being able to reach more visitors than your company had ever thought possible before. Read More »

How to Use Social Media Data to Improve Paid Search Campaigns

The key to success lies in knowing the needs of the customer and catering to the needs with perfection. Effective use of social media data provides a blueprint to shape the best marketing strategy to promote a product or to generate new leads. There are many tools available to measure the KPI (Key Performance Indicator). The tools help in improving paid search campaigns by shaping the advertisement as per the need of the customer. Read More »

SEO and SMO Integration Leads to Better Brand Awareness

Like it or not, social media has forced its way into the world of online marketing, and it’s not going anytime soon. In the past, implementing a combined search engine optimisation (SEO) and pay-per-click (PPC) strategy was enough to ensure that your website will get noticed. But nowadays, customers are looking for more than just that. Social media has emerged as an important way to engage customers. Read More »

Mobile SEO Best Practices

Internet marketers have identified one of the biggest trends that will influence the way people search for information, compare offers, and buy products/services over the long term – mobile SEO. There is a huge opportunity in this industry as only a limited number of rivals have implemented a comprehensive mobile SEO tactic that will drown out everyone else. The winner of the game can be you. Read More »

What is Mobile Search Engine Transcoding?

There are still a lot of things that needs to be understood with regards to mobile search engines. One aspect of this is known as transcoding. Basically, it is a fact that search engines including Google, manipulates the results on the mobile results page. In some cases, it may want to rank certain pages higher than others even though it can tell that these sites aren’t suitable (file size may be too large or contain mobile-unfriendly coding like Flash).

In the said instances, it will still display the results page as normal. However, when you click on a link, you’ll be redirected to a temporary URL representing the “transcoded” version of that page. The transcoded page is the scraped version of the page you requested; it will shot text and small images but omits all other aspects that may cause problems in a mobile browser. Read More »