Search Engine Optimisation SEO & Online Marketing
Australia's Leader in Search Engine Optimisation

The Need to Implement a Combined Video SEO and SEO Strategy

Video SEO is the way of the future. Compared to regular text files, videos are 53 times likelier to appear on the first page of Google provided that it is correctly submitted and contains description, keywords, and the appropriate title. It is clear that a lot of companies are missing out on a lot of opportunities. Very few are submitting videos on YouTube.com and similar sites under the misconception that this would not generate benefits. It would.

In fact, Google is pushing videos to the very top of the search engine results page (SERO). This is a virtual goldmine for marketers who take advantage of this system early. Results usually appear within days. There is one crucial ingredient in Video SEO though: submission rights because Google can’t find video on its own.

The Excessive Advantages of Video SEO

In itself, Video SEO isn’t that different from traditional optimisation techniques but it stands out because of two distinctive reasons. One is that major search engines are working to display a mix of content into the search results. Because of this, you can expect higher ranking for videos compared to other forms of content. The second advantage of using video SEO is the undeniable dearth of videos today. And not all videos available are submitted property with SEO in mind. Read More »

The Importance of Local Search SEO Strategies

It is time to get start about your local search SEO strategy. It can give a high return on your investment and enable you to improve conversion rate with minimal effort. When the term “local search” is mentioned, most people would associate this concept with different things. For some companies, it is about geo-targeting. For others, it is creating a unique offer for each market and promoting these pages to those audiences. Local Search SEO Strategies plays an important role in your business.

Where should you stand on this? Before we discuss further though, it is important to realize that the campaign you choose can have a significant impact on your bottom line. The amount of hits you generate from specific markets can make you a leader in that niche.

Importance of Having a Local Search Strategy

For search engines, the World Wide Web is global but they know that the searchers themselves prefer to keep things local. That’s why Canadian companies that use the .ca extension can expect to be given priority in the local search results page (SERP). The same is true for Britain’s .co.uk extension. But what about companies that prefer to use the standard .com domain? Well, the search engines use complex algorithms to be fair to all players. Read More »

How SEO and Online Reputation Monitoring Help Your Online Brand Reputation

Are you prepared to do business in today’s technologically-advanced environment?
There are several questions you need to ask yourself including

(1) Is online reputation management part of your marketing plan?
(2) Who is the face of your company
(3) Who is in charge of damage control
(4) How will reputation problems affect your business?
(5) What policies and procedures are in place to safeguard your reputation on the internet?

These questions need to be addressed if you want to enjoy long-term profitability from your online business. Take note that with the extensive use of social media and even mobile internet today, very little is not known about your company. In fact, even the lives of its executives may come under scrutiny and be talked about by a curious public. One high-profile case is that of BP chief executive Tony Hayward who came under fire for the company’s failure to stop the oil spill in the Gulf. It is important to recognise that online brand reputation is more than just a public relations initiative; it can mean the difference between relevance and extinction. It is important to take control of your online brand reputation today. This can be achieved through reputation monitoring and search engine optimisation (SEO).

Benefits of Online Reputation Management (ORM) Monitoring

Unless you have an effective monitoring system about your brand, it is difficult to know what people are saying about your company. As a result, it becomes difficult if not impossible to address their concerns directly. Online Reputation Management (ORM) monitoring lets you know what people are saying about your product, service, brand, company, and employees in real time. There are a lot of monitoring tools that are available these days. The key is to set them up properly so you will be alerted whenever anything related to your company mentioned. Read More »

The SEO In House or Outsource, they Key to a Solution?

Every company that’s interested in promoting their business online will ultimately need to face this decision: should you hire an In-House SEO staff or outsource the work? To arrive at a satisfactory conclusion, it is important to conduct a cost/benefit analysis. Compare the amount you need to spend on the service on the value these initiatives will deliver.
Price is definitely a crucial factor in making the decision but it shouldn’t be the only one. There are pros and cons of each option. Below is a comparison between the two:

In-House SEO Staff
Pros:
• Quick turnaround whenever necessary
• Intimate understanding of the company’s brand, products, and services
• Will avoid using unethical tactics to achieve results
• Concerned about the company’s bottom-line because their full-time job depends on your business

Cons:
• Can be more expensive than outsourcing SEO because of the benefits package
• Very few individual SEO staff knows have analytics experience, copywriting skills, marketing strategy know-how, and conversion optimisation knowledge
• May leave your company to start their own practice once they develop the know-how
Read More »

The Emergence of Brand Reputation Management and SEO

As more people use the social media to talk, share, and interact with others, there’s an increasing chance that the same tools will be used to talk about your products, service, and offers. This poses an opportunity as well as a threat. How can you know what they’re saying? And how should you respond to their feedback? Brand Reputation Management can help with this initiative. Aside from turning negatives to positives, it also leverages on customer relationships to take it further.

Successful companies know that taking care of their brand is of utmost importance. Today, brand reputation management through targeted search engine optimisation (SEO) campaigns cannot be ignored. It can provide immense business benefits over the long term. Aside from this, there are also unique opportunities that can give your company an edge when it comes to brand reputation.

• Be Social Media-Savvy – are you up-to-date with the latest Web 2.0 trends? If you’re not, it’s time for a long-overdue lesson. Read up on tech blogs and internet marketing websites. Getting even the basic idea about new developments in social media will prepare you to take advantage of it.

• Get Brand Evangelists – the role of brand evangelists is to promote a brand in varied ways. It can include setting up a blog, commenting on recent posts, joining discussions, and taking advantage of social networking sites. This is an old “word of mouth” tactic that has been proven to be effective.

• Improve Brand Equity – brand equity is deeply linked to customer perception. That’s why it’s important to maintain an unblemished reputation in the market. Your brand is the reason why customers are willing to pay more for your product or service. If this gets tarnished, your offer might become just another commodity out there. Read More »

Q Interactive launches Search Engine Optimisation Consultancy (SEO)

Q Interactive is pleased to announce the launch of another new subsidiary, SEO Consultancy.

Seo consultancy specialises in strategic consultancy for search engine optimisation (SEO) online reputation management digital asset optimisation to a number of businesses and corporates , in order to sustain website visibility or accessibility.To find out more please visit,

www.seoconsultancy.com.au

The Future of Speech Search Engine Optimisation (SEO)

Countless bloggers, techies, and industry experts offer wild forecasts and insightful theories, but the fact remains that the future of search is still unclear. What is apparent though is that this industry is constantly changing. The frontrunner right now may become a thing of the past in an instant. Google is the acknowledged leader in search but even small search engines such as Ask.com are building a rapid stream of loyal users. Emerging trends are appearing everywhere. The individual impact of these new phenomenons may still be unknown but it is always a good idea to have a head start. Below are some of the serious trends that can challenge the status quo in search engine optimisation:

Universal Search by Google

Back in 2007, Google launched a concept known as “Universal Search”. Basically, it compiles the top results in a single page regardless of whether the websites contain content, maps, images, or videos. It never did take off the way the search giant thought it would. However, the concept remains alive. Insiders are speculating whether it didn’t become popular then because users haven’t warmed up to it yet. Maybe they are ready to accept this concept now.

Personalised Search

Whenever you use the Google to search for data, the search engine stores the details to build up a profile of your habits. Armed with the information, Google can provide results based on its relevance to you. Obviously, there are major concerns about this. It is likely that even you, while reading this, became concerned about this particular practice.
For many, personalised search is a major violation of their privacy. Even the EU became alarmed about how these types of information are stored. It conducted a probe into the practices of Google and other search engines. The results of this investigation will have a big impact on future of personalised search.

Speech Search Engine Optimisation

Speech recognition probably has the brightest future in search engine optimisation. With speech recognition, people just need to say their query out loud using a microphone. This has a promising future since the number of mobile users is increasing as well. Let’s admit it; even with the cool keypads that have been developed for mobile gadgets, you still don’t like to use it. Small keypads are a pain to use and time-consuming to boot. Speech recognition eliminates that hassle. Given this, there is no doubt that speech search engine optimisation will be an important priority for most web owners in the near future.

Rotapix Ranked Number 1 Best SEO Company in Australia by topseos.com for April 2009

Search Engine Optimisation is a competitive field down under with many expert search engine marketing teams competing for their share of the Australian market. Rotapix Interactive Media is no stranger to the challenges involved in maintaining a prolific flow of business into their inboxes, and have managed to stake their claim as the Best SEO Company in Australia for April 2009 with topseos. Read More »

Why SEO is Essential during an Economic Downturn?

It is important to value Online marketing as one of the most effective tools to brand a businesses online presence. As a matter of fact, most  companies consider online marketing strategies as the most cost effective way to reach their target market and potential audiences. It is for this same reason that marketing geniuses are so heavily involved in (SEO). Read More »

Different Online Marketing Methods ?

With the increasing popularity of the internet, business owners are trying to explore new online marketing methods that will boost their business profitability. There are many techniques that
can help you gain a larger share of the market but three methods stand out. These include search engine optimization (SEO), search engine marketing (SEM), and pay per click (PPC) advertising. Beginners might get confused about the difference among these three. After all, each one has something to do with promoting websites through the search engines. But upon closer inspection,
the three techniques are distinct from one another:

Search Engine Optimization (SEO)

SEO provides “natural” search results. This strategy involves optimizing the web pages to improve its search engine results page (SERP) ranking. Organic results can be achieved by a mixture of on-page and off-page optimization.Pay Per Click (PPC) Advertising. Unlike the natural results from SEO, the PPC strategy involves purchasing visitor “clicks” in the search engine. The most popular program is Google Adwords because of the large amounts of the search engine’s popularity with users. This technique allows a web owner to attract traffic by bidding on keywords related to his products, services, or information.

Search Engine Marketing (SEM)

Given the description of SEO and PPC, what more can be done to increase search engine rankings? Well, there is search engine marketing. In essence, the term is used to describe the different online marketing methods that have one objective: search engine visibility. The techniques used include SEO, PPC, and a combination of both to achieve maximum results. SEM also uses various strategies in web design to enhance its search engine friendliness.

Other Online Marketing Methods. If you’re a website owner though, it is important not to limit yourself to SEO, PPC, and SEM. There are many different online marketing methods that can deliver more effective results if utilized property. Below is an overview of the different online marketing methods you can use to promote your website.

• Article Marketing – this strategy involves writing and distributing articles to web article directories. Article marketing allows you to insert a backlink to your website in the resource box. Individuals looking for more information will usually click on the resource box.This leads to more traffic and
better conversion specifically because the traffic is targeted.

• Forum Marketing – people form a community at forums, they discuss strategies, problems, and solutions. Forum marketing usually entails putting a link to your website in the signature text. The signature appears underneath the text you post.

• Banner Ads – these are graphic advertisement that usually appears at the top or the sidebar of web pages. It encourages readers to click on the image in order to be redirected to another website.

• Email Marketing – for this strategy to be effective, an online marketer needs to have a relevant subscriber list. Sending emails directly to the consumer’s inbox is a good way to increase sales conversion.

As you can see, there are different online marketing methods a website owner can use as part of his arsenal. Each strategy is effective in its own way, it is only a matter of proper implementation.