On any given day, people all over the web may be talking about your brand, products, and even employees. Is the buzz surrounding your company positive or negative? Inevitably, there will be a mix of both if you’re a renowned name in the industry. Online reputation management (ORM) helps keep the balance healthy. It is not about completely eliminating truthful criticism but rather, it is about protecting your brand from malevolent attacks.
Misinformation can come from a variety of sources including disgruntled staff, envious competitors, or unsatisfied customers. In the case of the customer, try to find out whether his complaints have basis. If his concerns have already been addressed and he persists in spreading lies, it is important to take action. It takes a lot of time, effort, and resources to build a strong brand. Don’t let your hard work come to naught because of a few malicious individuals.
In today’s highly interconnected environment, a brand can be destroyed by a single popular blogger. Lies can spread like wildfire on the web. By consulting with online reputation management expert, you can prevent this scenario from happening to you. ORM consultants know exactly what to track and how to react whenever something negative gets associated with your name. Read More »
Written by Victor on Wednesday the 9th of June, 2010. Currently No Comments »
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