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Best Practices in Online Reputation Management

Nowadays, anyone can write anything about you or your company. Having a proactive online reputation management strategy can prevent problems before they occur. Even if your brand or image has already suffered from negative publicity due to malicious attacks from competitors, a disgruntled employee, or even a vindictive customer, all is not lost. You can still start on your online reputation management today. Read More »

Understanding the correlation between online reputation management and digital asset optimisation

Online reputation management is a must for today’s dynamic businesses. It enables them to fight back against malicious attacks from competitors, disgruntled employees, and even unhappy customers. The process deals with negative feedback by answering customer complaints, resolving certain issues. In this article, we will talk more about displacing negative results on the search engines through DAO.

Online reputation management has a lot of aspects. Nowadays, digital asset optimisation (DAO) is called as SEO 2 because it integrates the concepts of SEO but takes it one step further. While SEO concentrates more on text content, DAO focuses more on optimising images, videos, broadcast, and other multimedia files. The process can be highly effective with the intelligent use of keywords.

Some of the key tactics in this initiative include tagging digital assets with appropriate keywords, adding descriptions into it, and basically its format friendly to the search engines. With regards to its correlation to online reputation management, the two complemented each other. It should be noted that while DAO is more of a proactive approach, ORM tends to deal with the problem once it happens. Read More »

The Emergence of SEO and ORM as the Future SEO

In today’s technology-dependent world, Google has become more than just a simple search engine, it has become a reputation machine that can make or break businesses. People use search engines to look for information about products, services, ideas, and offers. When they see negative reviews or bad feedback, this will influence their buying decisions. Things can also become personal on the search engines. Personal reputations can be attacked when someone gets upset enough. That’s why it is now more important than ever to manage negative search results. If you are interested to know more about Online Reputation Management (ORM), read on.

What to Manage in ORM ?

Whether it is a complaint about defective products, employee grievances, or being investigated by the local papers, there’s a common goal in Online Reputation Management (ORM): the removal of destructive content from the first pages of the search engine results page (SERP). There are certain aspects of your business that needs to be monitored closely.
These include
(1) Brands
(2) Products
(3) Company
(4) Executives.
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How SEO and Online Reputation Monitoring Help Your Online Brand Reputation

Are you prepared to do business in today’s technologically-advanced environment?
There are several questions you need to ask yourself including

(1) Is online reputation management part of your marketing plan?
(2) Who is the face of your company
(3) Who is in charge of damage control
(4) How will reputation problems affect your business?
(5) What policies and procedures are in place to safeguard your reputation on the internet?

These questions need to be addressed if you want to enjoy long-term profitability from your online business. Take note that with the extensive use of social media and even mobile internet today, very little is not known about your company. In fact, even the lives of its executives may come under scrutiny and be talked about by a curious public. One high-profile case is that of BP chief executive Tony Hayward who came under fire for the company’s failure to stop the oil spill in the Gulf. It is important to recognise that online brand reputation is more than just a public relations initiative; it can mean the difference between relevance and extinction. It is important to take control of your online brand reputation today. This can be achieved through reputation monitoring and search engine optimisation (SEO).

Benefits of Online Reputation Management (ORM) Monitoring

Unless you have an effective monitoring system about your brand, it is difficult to know what people are saying about your company. As a result, it becomes difficult if not impossible to address their concerns directly. Online Reputation Management (ORM) monitoring lets you know what people are saying about your product, service, brand, company, and employees in real time. There are a lot of monitoring tools that are available these days. The key is to set them up properly so you will be alerted whenever anything related to your company mentioned. Read More »

Online Reputation Management Tips

On any given day, people all over the web may be talking about your brand, products, and even employees. Is the buzz surrounding your company positive or negative? Inevitably, there will be a mix of both if you’re a renowned name in the industry. Online reputation management (ORM) helps keep the balance healthy. It is not about completely eliminating truthful criticism but rather, it is about protecting your brand from malevolent attacks.

Misinformation can come from a variety of sources including disgruntled staff, envious competitors, or unsatisfied customers. In the case of the customer, try to find out whether his complaints have basis. If his concerns have already been addressed and he persists in spreading lies, it is important to take action. It takes a lot of time, effort, and resources to build a strong brand. Don’t let your hard work come to naught because of a few malicious individuals.

In today’s highly interconnected environment, a brand can be destroyed by a single popular blogger. Lies can spread like wildfire on the web. By consulting with online reputation management expert, you can prevent this scenario from happening to you. ORM consultants know exactly what to track and how to react whenever something negative gets associated with your name. Read More »