Search Engine Optimisation SEO & Online Marketing
Australia's Leader in Search Engine Optimisation &
Digital Media Integration

How to Use Social Media Data to Improve Paid Search Campaigns

The key to success lies in knowing the needs of the customer and catering to the needs with perfection. Effective use of social media data provides a blueprint to shape the best marketing strategy to promote a product or to generate new leads. There are many tools available to measure the KPI (Key Performance Indicator). The tools help in improving paid search campaigns by shaping the advertisement as per the need of the customer. Read More »

Mobile SEO Best Practices

Internet marketers have identified one of the biggest trends that will influence the way people search for information, compare offers, and buy products/services over the long term – mobile SEO. There is a huge opportunity in this industry as only a limited number of rivals have implemented a comprehensive mobile SEO tactic that will drown out everyone else. The winner of the game can be you. Read More »

How SEO and Online Reputation Monitoring Help Your Online Brand Reputation

Are you prepared to do business in today’s technologically-advanced environment?
There are several questions you need to ask yourself including

(1) Is online reputation management part of your marketing plan?
(2) Who is the face of your company
(3) Who is in charge of damage control
(4) How will reputation problems affect your business?
(5) What policies and procedures are in place to safeguard your reputation on the internet?

These questions need to be addressed if you want to enjoy long-term profitability from your online business. Take note that with the extensive use of social media and even mobile internet today, very little is not known about your company. In fact, even the lives of its executives may come under scrutiny and be talked about by a curious public. One high-profile case is that of BP chief executive Tony Hayward who came under fire for the company’s failure to stop the oil spill in the Gulf. It is important to recognise that online brand reputation is more than just a public relations initiative; it can mean the difference between relevance and extinction. It is important to take control of your online brand reputation today. This can be achieved through reputation monitoring and search engine optimisation (SEO).

Benefits of Online Reputation Management (ORM) Monitoring

Unless you have an effective monitoring system about your brand, it is difficult to know what people are saying about your company. As a result, it becomes difficult if not impossible to address their concerns directly. Online Reputation Management (ORM) monitoring lets you know what people are saying about your product, service, brand, company, and employees in real time. There are a lot of monitoring tools that are available these days. The key is to set them up properly so you will be alerted whenever anything related to your company mentioned. Read More »

Google Caffeine : The Next-Generation Search Engine

As you probably already know, Microsoft recently launched their new innovative search engine, Bing. Microsoft’s Bing is conceptualized as a user-friendly search engine that provides results organized into different subcategories. It is expected that Bing will soon power Yahoo’s organic search engine. With this development, Google needs to do something to maintain their market share. Google Caffeine is the test version of the search engine and it is being described as the “next generation of search”.

Google Caffeine is still currently undergoing some testing. It is a complete rewrite of Google’s indexing system (the system that builds the database of all websites with meta tags). It should be noted that this effort is not designed to change the way the index is used. Read More »

Can emotional triggers impact the effectiveness of a landing page optimisation strategy?

Landing page strategy revolves around the page wherein users land intentionally or unintentionally. This strategy can be described as the avenue to enter a website with out directly entering. Therefore, it is important to identify emotional triggers associated on the landing page in order to welcome visitors and of course , persuade them to click. Read More »