Google Caffeine : The Next-Generation Search Engine

As you probably already know, Microsoft recently launched their new innovative search engine, Bing. Microsoft’s Bing is conceptualized as a user-friendly search engine that provides results organized into different subcategories. It is expected that Bing will soon power Yahoo’s organic search engine. With this development, Google needs to do something to maintain their market share. Google Caffeine is the test version of the search engine and it is being described as the “next generation of search”.

Google Caffeine is still currently undergoing some testing. It is a complete rewrite of Google’s indexing system (the system that builds the database of all websites with meta tags). It should be noted that this effort is not designed to change the way the index is used. Read More »

Can emotional triggers impact the effectiveness of a landing page optimisation strategy?

Landing page strategy revolves around the page wherein users land intentionally or unintentionally. This strategy can be described as the avenue to enter a website with out directly entering. Therefore, it is important to identify emotional triggers associated on the landing page in order to welcome visitors and of course , persuade them to click. Read More »

Finding correlation between humanistic online search behaviour and seo strategies

Understanding the correlation between online search behaviour and search engine optimisation (SEO)strategies plays a vital role for the future of SEO.

The difficulty is how this can be measured and what tools do we have to measure such data?

Recent research has shown that internet search interactions never follow a linear search pattern of “search, screen, click and then done”. The reasons for this are that online users develop subjective search retrieval methods when conducting search queries.

Firstly one must understand that humans, when conducting search queries are subjected to develop cognitive search behavioural processes. Measuring this online behaviour from a global perspective is close to impossible due to the fact that there is an element of human subjectivity to every search. Moreso we can not measure every online user conducting a search from a computer mediated communication (CMC) device.

Unfortunately this behavioural process is difficult to isolate given the fact the one is cognitive and the other is algorithmic and that the process of retrieval sequentially happens at the same point of time.

Therefore the correlation between online search behaviour and SEO strategies can not be measured nor can we assume any relationship when implementing an seo strategy.