Search Engine Optimisation SEO & Online Marketing
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The Emergence of SEO and ORM as the Future SEO

In today’s technology-dependent world, Google has become more than just a simple search engine, it has become a reputation machine that can make or break businesses. People use search engines to look for information about products, services, ideas, and offers. When they see negative reviews or bad feedback, this will influence their buying decisions. Things can also become personal on the search engines. Personal reputations can be attacked when someone gets upset enough. That’s why it is now more important than ever to manage negative search results. If you are interested to know more about Online Reputation Management (ORM), read on.

What to Manage in ORM ?

Whether it is a complaint about defective products, employee grievances, or being investigated by the local papers, there’s a common goal in Online Reputation Management (ORM): the removal of destructive content from the first pages of the search engine results page (SERP). There are certain aspects of your business that needs to be monitored closely.
These include
(1) Brands
(2) Products
(3) Company
(4) Executives.
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The Need to Implement a Combined Video SEO and SEO Strategy

Video SEO is the way of the future. Compared to regular text files, videos are 53 times likelier to appear on the first page of Google provided that it is correctly submitted and contains description, keywords, and the appropriate title. It is clear that a lot of companies are missing out on a lot of opportunities. Very few are submitting videos on YouTube.com and similar sites under the misconception that this would not generate benefits. It would.

In fact, Google is pushing videos to the very top of the search engine results page (SERO). This is a virtual goldmine for marketers who take advantage of this system early. Results usually appear within days. There is one crucial ingredient in Video SEO though: submission rights because Google can’t find video on its own.

The Excessive Advantages of Video SEO

In itself, Video SEO isn’t that different from traditional optimisation techniques but it stands out because of two distinctive reasons. One is that major search engines are working to display a mix of content into the search results. Because of this, you can expect higher ranking for videos compared to other forms of content. The second advantage of using video SEO is the undeniable dearth of videos today. And not all videos available are submitted property with SEO in mind. Read More »

The Importance of Local Search SEO Strategies

It is time to get start about your local search SEO strategy. It can give a high return on your investment and enable you to improve conversion rate with minimal effort. When the term “local search” is mentioned, most people would associate this concept with different things. For some companies, it is about geo-targeting. For others, it is creating a unique offer for each market and promoting these pages to those audiences. Local Search SEO Strategies plays an important role in your business.

Where should you stand on this? Before we discuss further though, it is important to realize that the campaign you choose can have a significant impact on your bottom line. The amount of hits you generate from specific markets can make you a leader in that niche.

Importance of Having a Local Search Strategy

For search engines, the World Wide Web is global but they know that the searchers themselves prefer to keep things local. That’s why Canadian companies that use the .ca extension can expect to be given priority in the local search results page (SERP). The same is true for Britain’s .co.uk extension. But what about companies that prefer to use the standard .com domain? Well, the search engines use complex algorithms to be fair to all players. Read More »

Google TV Opens Doors for Advertisers through SEO

Google has launched a program known as Google TV with the aim of capturing a bigger share of the $70 billion spent in the United States every year. Sony will unveil a line of televisions while other partners will provide other hardware and connectivity. Logitech, for example, will provide the controller and companion box while Dish Network is said to provide the connection.

Limited testing had been done by Dish Network. It is believed that Google TV will become widely available in the fall of 2010 in set-top boxes, Blue-Ray players, and of course, television. While there are no clear guidelines about how advertising will work on the new medium, demonstrations show that companies that advertise in display ads and paid clicks will enjoy television exposure as well. Read More »

Identifying a Good Host Provider to Sustain your SEO Strategy

There are many things that can go wrong in running a website. By choosing a good host provider that can sustain, aide, even improve your SEO strategy, you have one less thing to worry about. Having a reliable host provider is an important foundation for any internet business. Unfortunately, many web owners take this for granted. Don’t make this mistake.

Among the things you need to look into include the storage space and bandwidth provided each month. If you have a shared hosting plan, there is an allotted amount of space for you in the server’s hard drive. Quick growth in site traffic can be a problem in this case. Be proactive and upgrade your account especially if you intend to include videos, images, and large PDF files on your website. Read More »

How Does Meta TXT Affect Mobile SEO

Web professionals have been talking about the mobile internet for many years. It is the obvious step forward especially since more people are starting to use mobile phones with browsing capabilities. But while it shows considerable promise, there are some problems that still need to be ironed out. One of this is to make content “discoverable” in small mobile devices.

Tackling the Issues with Mobile Search

In general, websites that are designed for mobile devices are scaled-down versions of the original one. Oftentimes, when searchers use their phones, they will be sent to the PC version first before being redirected to the mobile one. All these steps take a lot of time. In addition, mobile users are typically impatient with waiting especially if they’re paying a significant amount of money for their internet. Bottom line is, it is inconvenient, expensive, and wasteful. Read More »

The Emergence of IPTV and SEO

Internet Protocol Television (IPTV) has been making waves in recent years. In essence, television programming is delivered through broadband internet connection. Its emergence and market acceptance marks a drastic shift in customer behaviour. Some of the key benefits it provides include its superiority over cable and satellite technologies as well as its bundling with other related services such as Voice over IP (VoIP), Video on Demand (VOD), and Web Address.

Prime candidates that can offer seamless IPTV services are actually telephone companies. This is because the data will be initially be transmitted over telephone lines. However, it is expected that other carriers will enter the market shortly. For many users, the most attractive feature of IPTV is its steaming technology. Its efficiency can significantly reduce prices for both subscribers and operators. Read More »

Keyword Rich Domains

It’s no secret that Google favors domain names that contain the keywords that searchers type in on the search engine. Given this fact, it comes as no surprise that countless internet marketers hoard keyword rich domains. If your domain name is an exact match, or a very close match, to the phrases typed in, it is almost certain that the site will land somewhere on the first few pages of the search engine results page (SERP), if not on top. Read More »

Domain Authority & Page Authority Metrics

Every web owner wants his website to be relevant in the eyes of the search engines. Unfortunately, this is not always possible due to a lot of search engine optimisation (SEO) mistakes, failure to measure results, or the poor implementation of good advice. Before one can be successful online, it is important to understand the aspects related to domain authority and page authority.There are many domain authority & page authority metrics that are set by the search engines. Read More »

How the New Apple iPad will Affect SEO

Even before the Apple iPad was officially launched by Steve Jobs last January, the anticipated in the tech world was already palpable. Everyone is talking about the iPad, how it compared to other products, and its implication to search marketing. Social media was filled with iPad related updates, tweets, and posts from enthusiasts. Read More »