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The correlation between content and search engine crawl ability in search engines

Leading search engines like Google, Yahoo and Bing use spiders or crawlers to find pages for their search results. The content of a webpage holds great importance in ensuring better crawl ability and hence improved ranking. Duplicate content doesn’t help the purpose of a website; hence search engine crawlers avoid them. The best approach is to provide a SEO friendly content which can easily attract visitors and hence ensure high ranking for the website. In short, the content needs to be unique, exceptional and professional. Several search engine crawlers translate a flash animation as a blank space; hence the web designer should take proper care while designing the website. As a standard, a website should contain at least two-hundred words of keyword dense content. The impact of the keywords on your content on search engine spiders is maximized if the keywords used also match with the titles of your web pages. Read More »

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Written by Victor on Wednesday the 16th of November, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Search Engine Optimisation.


Google Analytics Custom Report

How valuable is your lead? For many companies, it is difficult to measure the value of prospective customers. Some of these leads may lead to conversion but many others will remain as they are. So, how can you make sure that resources are maximised towards those who are willing and able to buy from you? The Google Analytics Custom Report option might provide a solution. Read More »

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Written by Rotapix on Wednesday the 21st of September, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on keyword research or Search Engine Optimisation.


SEO and SMO Integration Leads to Better Brand Awareness

Like it or not, social media has forced its way into the world of online marketing, and it’s not going anytime soon. In the past, implementing a combined search engine optimisation (SEO) and pay-per-click (PPC) strategy was enough to ensure that your website will get noticed. But nowadays, customers are looking for more than just that. Social media has emerged as an important way to engage customers. Read More »

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Written by Rotapix on Monday the 11th of July, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Online Marketing or Search Engine Optimisation or Social media optimisation.


Mobile SEO Best Practices

Internet marketers have identified one of the biggest trends that will influence the way people search for information, compare offers, and buy products/services over the long term – mobile SEO. There is a huge opportunity in this industry as only a limited number of rivals have implemented a comprehensive mobile SEO tactic that will drown out everyone else. The winner of the game can be you. Read More »

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Written by Rotapix on Thursday the 23rd of June, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Mobile SEO or Online Marketing or Online Search Behaviour.


UGC Gets an A+ on Google Test with Panda Update

Several weeks ago, Google implemented drastic changes in its algorithms; it known as the “Panda Update.” The goal was to decrease the rankings of low quality websites on 11.8% of queries. For the search engine, “low quality” is content that is poorly written, copied and pasted, contains limited information, or otherwise is not useful. So as usual, there had been winners and losers.
One of the most significant trends that have become apparent is that user-generated content or (UGC) on product pages got an A+ grade from Google. Read More »

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Written by Rotapix on Tuesday the 10th of May, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Content or Search Engine Optimisation or SEO News.