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How will Google Instant Affect the Future of SEO

Google Instant is bound the change the way people search the internet. There are a lot of speculations that surrounded its launch – one of which is that Yahoo’s initiative in the same direction was continued in the past. Although its implementation is not technically-challenging for the tech giant, it nonetheless marks a drastic shift. This is with regards to user interaction.

Basically, before you finish typing a full query on the search box, initial results based on the letters you’ve types so far will already start to appear. It certainly looks like there is promise in this technology. But whether users will widely accept it is another matter.

There are still a lot of issues surrounding Google Instant and SEO strategy implementation. For instance, there will inevitably be users who will find the change distracting. Meanwhile, with regards to its effect on search engine results, two issues are notable: long-tail keywords may be out and localisation might become more popular.

Long-Tail Keywords: On the Way Out?

Google Instant will provide searchers with a “preview” of what the results will be. If they find what they’re looking for, then they will stop typing and click on that link. Long-tail keywords won’t be gone completely but it will certainly receiver lower search volume and will accordingly change the SEO strategy. Another issue is that although the search results provided may not completely be in-line with what the searcher is looking for, they might get distracted. As a result of this, they might start looking at other websites that weren’t in their original intention. Read More »

Search Term Sequencing

Search engine optimisation (SEO) techniques are implemented to increase the ranking of a website on the search engine, therefore increasing traffic and conversion. The goal of every SEO campaign is to make websites worthy of higher search engine ranking for specific search terms. It takes into consideration a variety of factors including relevance of the content, keywords, links, and the strategy being employed by the competition.

In many cases, Search Engine Optimisation (SEO) campaigns are viewed as the struggle to improve ranking for select keywords. If you conduct a search query on your targeted keywords, the top competitors in your niche will show up. It is important to implement a tight and highly integrated online marketing campaign to reap the full rewards of your effort. By highly integrated, this means using all the information, tools, and resources at your disposal in the campaign.

One of the most promising trends today is the search term sequencing. Below are more details that will help you understand what it is:

Benefits of Search Term Sequencing

• Better Understanding of Consumer Search Behaviour – through sequencing, companies start to know more about the search patterns and online behaviour of targeted audiences. Not only will this be good for SEO campaigns, pay-per-click (PPC) advertisements will also be better placed. It is possible for your conversion rate to skyrocket because of this. Read More »

The Importance of Good Hosting Provider Can Increase SEO Rankings

Choosing a hosting provider for website is a big decision. But many people don’t know its full significance until they encounter problems. The web hosting company you choose can either help or hold back your ranking. The wrong solution can cause big and undetermined damage to your search engine position or search engine optimisation (SEO) strategy without you even knowing it.

Risks of Choosing a Bad Web Host Provider

Once your site is indexed by Google, Yahoo, or Bing, the search engines expect that your site will remain live. When it is down and nowhere to be found, your site can get penalised. If your web hosting provider has unreliable service, you can disappear from the search engine results page (SERP).

If you care about your search engine ranking and your search engine optimisation (SEO) strategy, it is important to conduct a thorough research about web hosting solutions before signing up. A list of things you need to look into is below:

• Disk Space – there are providers who offer a huge disk space. However, note that if you get this package and you only have a small website, it would be akin to putting a tiny item on a large box. You would be paying for a service that isn’t being used. A 2000-page website usually requires 600MB (depending on the type of files used). Read More »

New Paradigm of IPTV and Organic Search

There are always new developments that influence the search industry. Right now, one of the factors that may have a big impact is the emergence of IPTV or internet protocol television. IPTV has been around for some time. But right now, it is at a point when a lot more households are taking advantage of the service. The service provides television programming through broadband internet. IPTV is typically bundled with other services such as voice over IP (VoIP), web access, and Video on Demand (VOD). Since it is available through telephone lines, many telecommunication companies are positioned to deliver this service efficiently.

Advantages of IPTV

The easy access to IPTV is a reason why it may eventually influence organic search. As more people use IPTV with their internet, the differentiation between web “videos” and propriety shows become blurred. The search engine results page (SERP) now displays real-time results in a variety of format. In the near future, this might include television shows as well.
One key Advantage of IPTV is that it allows users to record multiple broadcasting simultaneously. In fact, the service even allows picture-in-picture viewing even without multiple tuners. IPTV users can enjoy complete functionality. They have full control over the content; for example, it is possible to fast-forward, pause, or rewind the shows. Read More »

International Search Engine Optimisation (SEO)

International search engine optimisation (SEO) is growing in importance so it is unfortunate that many companies don’t take it as seriously as they should. In fact, many will ask for “cheap” or “easy” options when they consult with online marketing professionals. They know that building an international presence is essential but don’t seem willing to invest in these initiatives.

When you decide to go for International Search Engine Optimisation (SEO), it is important to be sure. Going half-way and then stopping will just be a waste of time, money, and effort. Even at the beginning, be clear on what you want you achieve. There are a lot of challenges associated with SEO, more so if you want to take your website global. Little things can go a long way and small mistakes can become a big problem. The consideration in an international SEO strategy can be divided into three categories including domains, hosting, and content.

Begin with Domain Selection

Unless you want to concentrate all your efforts on the main website by using sub-domains, the only other viable option is to register a variety of top-level domains with the country extension. These domains are the ones that end with .co.uk for the United Kingdom, .ca for Canada, or .au for Australia. This looks pretty straightforward at first glance, but there are actually some countries that require you to have a physical address before they let you obtain the country-specific domain. Once you get these extensions though, it can bring a variety of benefits. This helps in International Search Engine Optimisation (SEO). The search engines, for instance, give priority to local websites. Just take the example of Expedia. Its main website is Expedia.com and has thousands of backlinks. But in Canada, Expedia.ca will rank higher than Expedia.com for the simple reason that it is “local”. Read More »