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International Search Engine Optimisation (SEO)

International search engine optimisation (SEO) is growing in importance so it is unfortunate that many companies don’t take it as seriously as they should. In fact, many will ask for “cheap” or “easy” options when they consult with online marketing professionals. They know that building an international presence is essential but don’t seem willing to invest in these initiatives.

When you decide to go for International Search Engine Optimisation (SEO), it is important to be sure. Going half-way and then stopping will just be a waste of time, money, and effort. Even at the beginning, be clear on what you want you achieve. There are a lot of challenges associated with SEO, more so if you want to take your website global. Little things can go a long way and small mistakes can become a big problem. The consideration in an international SEO strategy can be divided into three categories including domains, hosting, and content.

Begin with Domain Selection

Unless you want to concentrate all your efforts on the main website by using sub-domains, the only other viable option is to register a variety of top-level domains with the country extension. These domains are the ones that end with .co.uk for the United Kingdom, .ca for Canada, or .au for Australia. This looks pretty straightforward at first glance, but there are actually some countries that require you to have a physical address before they let you obtain the country-specific domain. Once you get these extensions though, it can bring a variety of benefits. This helps in International Search Engine Optimisation (SEO). The search engines, for instance, give priority to local websites. Just take the example of Expedia. Its main website is Expedia.com and has thousands of backlinks. But in Canada, Expedia.ca will rank higher than Expedia.com for the simple reason that it is “local”. Read More »

The Importance of Local Search SEO Strategies

It is time to get start about your local search SEO strategy. It can give a high return on your investment and enable you to improve conversion rate with minimal effort. When the term “local search” is mentioned, most people would associate this concept with different things. For some companies, it is about geo-targeting. For others, it is creating a unique offer for each market and promoting these pages to those audiences. Local Search SEO Strategies plays an important role in your business.

Where should you stand on this? Before we discuss further though, it is important to realize that the campaign you choose can have a significant impact on your bottom line. The amount of hits you generate from specific markets can make you a leader in that niche.

Importance of Having a Local Search Strategy

For search engines, the World Wide Web is global but they know that the searchers themselves prefer to keep things local. That’s why Canadian companies that use the .ca extension can expect to be given priority in the local search results page (SERP). The same is true for Britain’s .co.uk extension. But what about companies that prefer to use the standard .com domain? Well, the search engines use complex algorithms to be fair to all players. Read More »

Q Interactive launches Search Engine Optimisation Consultancy (SEO)

Q Interactive is pleased to announce the launch of another new subsidiary, SEO Consultancy.

Seo consultancy specialises in strategic consultancy for search engine optimisation (SEO) online reputation management digital asset optimisation to a number of businesses and corporates , in order to sustain website visibility or accessibility.To find out more please visit,

www.seoconsultancy.com.au

Why Long Tail Keywords Are So Important.

Some of our customers request ranking for single primary keywords without concern of any variants like long tail keywords. In SEO this happens a lot. This all too common inadvertent mistake can lead to a narrow keyword base.

Let me explain about the modern searcher. The internet user has advanced with the internet, we are smarter and know how to use the internet more productively Read More »

Measuring SEO Success the Right Way

Do you know how to properly measure your Search Engine Optimisation (SEO) success? SEO success should be evaluated by the increase in organic search engine traffic. For those online companies that are seasonal, they should be comparing a year by year increase in organic search traffic. Read More »