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The SEO In House or Outsource, they Key to a Solution?

Every company that’s interested in promoting their business online will ultimately need to face this decision: should you hire an In-House SEO staff or outsource the work? To arrive at a satisfactory conclusion, it is important to conduct a cost/benefit analysis. Compare the amount you need to spend on the service on the value these initiatives will deliver.
Price is definitely a crucial factor in making the decision but it shouldn’t be the only one. There are pros and cons of each option. Below is a comparison between the two:

In-House SEO Staff
Pros:
• Quick turnaround whenever necessary
• Intimate understanding of the company’s brand, products, and services
• Will avoid using unethical tactics to achieve results
• Concerned about the company’s bottom-line because their full-time job depends on your business

Cons:
• Can be more expensive than outsourcing SEO because of the benefits package
• Very few individual SEO staff knows have analytics experience, copywriting skills, marketing strategy know-how, and conversion optimisation knowledge
• May leave your company to start their own practice once they develop the know-how
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Written by Victor on Monday the 21st of June, 2010. Currently No Comments »

Read related subjects to this article from Rotapix on Online Marketing or seo consultancy or SEO News & Updates.


Domain Authority & Page Authority Metrics

Every web owner wants his website to be relevant in the eyes of the search engines. Unfortunately, this is not always possible due to a lot of search engine optimisation (SEO) mistakes, failure to measure results, or the poor implementation of good advice. Before one can be successful online, it is important to understand the aspects related to domain authority and page authority.There are many domain authority & page authority metrics that are set by the search engines. Read More »

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Written by Victor on Tuesday the 9th of March, 2010. Currently No Comments »

Read related subjects to this article from Rotapix on keyword research or SEO News & Updates.


How the New Apple iPad will Affect SEO

Even before the Apple iPad was officially launched by Steve Jobs last January, the anticipated in the tech world was already palpable. Everyone is talking about the iPad, how it compared to other products, and its implication to search marketing. Social media was filled with iPad related updates, tweets, and posts from enthusiasts. Read More »

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Written by Victor on Friday the 26th of February, 2010. Currently No Comments »

Read related subjects to this article from Rotapix on Search Engine Optimisation or SEO News & Updates or Usability.


Landing Page Optimisation Tips

Landing page optimization is the technique by which any given web page is specifically refined to attain a particular objective, including but not limited to, the sale of a product or service, a newsletter sign up or a sales lead. The whole concept integrates elements of content, design and usability. The most important of these is the content because coming up with a persuasive copy can spell the difference between a conversion and someone deserting your site. It has been proven in a number of landing page competitions that the page with a persuasive and well written copy prevails over the one with an impeccable design. A good piece of writing attracts the attention of people and they typically start reading a copy that is unique and builds their interest. You have to learn about the various elements of online persuasion for you to be able to write well-optimized copy for any landing page, marketing any form of product or service. Read More »

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Written by Victor on Friday the 13th of November, 2009. Currently No Comments »

Read related subjects to this article from Rotapix on Search Engine Optimisation or SEO News & Updates.


Promote Your Business Using Twitter

Twitter can be a highly effective free internet marketing tool if you know how to use it properly. You can promote your business using Twitter as it is now the ‘hottest property’ on the Internet. However, many business owners are mystified by its growing popularity and how to use it to their advantage. Majority of online entrepreneurs believe that they should be using Twitter, but they are discouraged since they don’t understand the platform and how to use it in order to establish Web exposure.

If you intend to promote your business using Twitter, you have to optimize your profile. It is important that you make your profile eye-catching, otherwise people will simply bypass you and forget about you. If you’re promoting your business, it’s imperative that you post a profile picture up there. It is also advisable to get a custom background image to endow your profile that chic and sleek look. Just make sure that the background makes it look like you’re a serious Twitter user. Read More »

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Written by Victor on Friday the 6th of November, 2009. Currently No Comments »

Read related subjects to this article from Rotapix on SEO News & Updates or Social media optimisation.