Search Engine Optimisation SEO & Online Marketing
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The Emergence of SEO and ORM as the Future SEO

In today’s technology-dependent world, Google has become more than just a simple search engine, it has become a reputation machine that can make or break businesses. People use search engines to look for information about products, services, ideas, and offers. When they see negative reviews or bad feedback, this will influence their buying decisions. Things can also become personal on the search engines. Personal reputations can be attacked when someone gets upset enough. That’s why it is now more important than ever to manage negative search results. If you are interested to know more about Online Reputation Management (ORM), read on.

What to Manage in ORM ?

Whether it is a complaint about defective products, employee grievances, or being investigated by the local papers, there’s a common goal in Online Reputation Management (ORM): the removal of destructive content from the first pages of the search engine results page (SERP). There are certain aspects of your business that needs to be monitored closely.
These include
(1) Brands
(2) Products
(3) Company
(4) Executives.
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How SEO and Online Reputation Monitoring Help Your Online Brand Reputation

Are you prepared to do business in today’s technologically-advanced environment?
There are several questions you need to ask yourself including

(1) Is online reputation management part of your marketing plan?
(2) Who is the face of your company
(3) Who is in charge of damage control
(4) How will reputation problems affect your business?
(5) What policies and procedures are in place to safeguard your reputation on the internet?

These questions need to be addressed if you want to enjoy long-term profitability from your online business. Take note that with the extensive use of social media and even mobile internet today, very little is not known about your company. In fact, even the lives of its executives may come under scrutiny and be talked about by a curious public. One high-profile case is that of BP chief executive Tony Hayward who came under fire for the company’s failure to stop the oil spill in the Gulf. It is important to recognise that online brand reputation is more than just a public relations initiative; it can mean the difference between relevance and extinction. It is important to take control of your online brand reputation today. This can be achieved through reputation monitoring and search engine optimisation (SEO).

Benefits of Online Reputation Management (ORM) Monitoring

Unless you have an effective monitoring system about your brand, it is difficult to know what people are saying about your company. As a result, it becomes difficult if not impossible to address their concerns directly. Online Reputation Management (ORM) monitoring lets you know what people are saying about your product, service, brand, company, and employees in real time. There are a lot of monitoring tools that are available these days. The key is to set them up properly so you will be alerted whenever anything related to your company mentioned. Read More »

Google Changes the Rules Again – Site Speed

09 April 2010 – Google has officially announced that a new ‘signal’ or ranking factor is now included in the race for top web search rankings: site speed.

In laymen’s term, the site speed refers to how quickly a website is able to respond to requests on the internet. According to Google Webmaster Central Blog, this would help improve on user experience and reducing operating costs.

To read further log onto
http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html