Search Engine Optimisation SEO & Online Marketing
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Importance of Search in Social Media

It might not have been apparent before but it is undeniable today, social media should become a tool in every marketer’s arsenal. And social search is a big part of it. After numerous studies on the behaviours of the buying public online, it became clear that most of them utilise the simple search box found on social media sites to find information. It saves them a lot of time and effort in searching.

When you asked internet users how they looked for information before, their top answer is always search engines. Going to the retailer website directly is a far second. But as the web becomes overcrowded with information, it has become harder to find targeted information that really matter. Search engine results pages (SERPs) are crowded with dominant content sites that specialty sites or blogs that contain more relevant content are overshadowed.

Searching Social Media

Because of this, people are turning to alternatives. Instead of wasting precious time sifting through pages on the search engines, they chose to go to social media search. The interesting thing about social media search is that the algorithm includes a human element rather than completely depending on computer data. That is, aside from human input on the content, many programs also analyse intent. Read More »

The Need to Implement a Combined Video SEO and SEO Strategy

Video SEO is the way of the future. Compared to regular text files, videos are 53 times likelier to appear on the first page of Google provided that it is correctly submitted and contains description, keywords, and the appropriate title. It is clear that a lot of companies are missing out on a lot of opportunities. Very few are submitting videos on YouTube.com and similar sites under the misconception that this would not generate benefits. It would.

In fact, Google is pushing videos to the very top of the search engine results page (SERO). This is a virtual goldmine for marketers who take advantage of this system early. Results usually appear within days. There is one crucial ingredient in Video SEO though: submission rights because Google can’t find video on its own.

The Excessive Advantages of Video SEO

In itself, Video SEO isn’t that different from traditional optimisation techniques but it stands out because of two distinctive reasons. One is that major search engines are working to display a mix of content into the search results. Because of this, you can expect higher ranking for videos compared to other forms of content. The second advantage of using video SEO is the undeniable dearth of videos today. And not all videos available are submitted property with SEO in mind. Read More »

The Merge between Caffeine and Social Media

It might not be public knowledge right now but numerous Search Engine Optimisation (SEO) Companies and Social Media Firms are talking to each other. Previously, SEO and Social Media Marketing were seen as opposites. Experts in the industry themselves didn’t see the need to cooperate and coordinate until now. Read More »

Promote Your Business Using Twitter

Twitter can be a highly effective free internet marketing tool if you know how to use it properly. You can promote your business using Twitter as it is now the ‘hottest property’ on the Internet. However, many business owners are mystified by its growing popularity and how to use it to their advantage. Majority of online entrepreneurs believe that they should be using Twitter, but they are discouraged since they don’t understand the platform and how to use it in order to establish Web exposure.

If you intend to promote your business using Twitter, you have to optimize your profile. It is important that you make your profile eye-catching, otherwise people will simply bypass you and forget about you. If you’re promoting your business, it’s imperative that you post a profile picture up there. It is also advisable to get a custom background image to endow your profile that chic and sleek look. Just make sure that the background makes it look like you’re a serious Twitter user. Read More »

How to Promote Your Business Using Twitter ?

Have you been Twittering? The blue bird has landed on the Internet. Appearing so small and innocent, the same blue bird can disseminate information faster than most social networking sites

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