Search Engine Optimisation SEO & Online Marketing
Australia's Leader in Search Engine Optimisation &
Digital Media Integration

Using Q&A Sites for SEO

The recent algorithm changes that Google implemented has affected both well-established and new marketers. If you are new to the game, then there’s a lot of catch-up to do. In this article, we’ll tackle the importance of Q&A sites which has emerged a victor after Google’s farmer’s update.

Google has conducted a major overhaul of its search engine. At first glance, it may seem like Q&A sites were weakened by the change but upon closer inspection, it becomes apparent that quality websites using this concept actually did not suffer and in fact, they can be highly effective if you use them as part of your marketing strategy. After all, it would be against the search engine’s interest if it ignores searcher questions which are usually found on sites with Q&A platforms. Read More »

Focus on Design and Content for SEO

If you’re wondering if design and content influences SEO, we’ll tell you right now: it does. By focusing on the design and the content for your website, it is possible to improve your rankings dramatically. The key is to make the search engines perceive your site as a valuable source of information. Professional SEO specialists recognize important aspects in optimization that most people overlook.

Below are some areas that matters to major search engines:
On-Site Factors
To determine the value of a website, search engines use “quality indicators”. These indicators will tell the search engines whether your website has friendly design and produces solid content. A good SEO design will place the content at the top of the website’s source code, minimize coding when content is highlighted, and make use of CSS and HTML tags.
Off-Site Factors
On the internet, one factor that determines a site’s authority is the number of websites that link back to it. If your site contains interesting content and good design, then it will attract links. It is also important to create “link bait” articles. These are basically just articles that contain a list of resources for related topics.
Design and Content Improves Branding
The design of your website will be associated with your brand. It can be a good tool for brand building and the opportunity should not be wasted. In the increasingly competitive market, internet users have also become picky when it comes to the sites they patronize. Memorable design and useful content: these are the two ingredients that can help you stand out from the rest.
Appealing Design Lowers Bounce Rate
Although most people are not aware of it, the search engines actually monitor the bounce rate. It enables them to determine how visitors interact with your site and whether it is useful for not. If a lot of visitors leave your site a few moments after arriving, you have a problem. The search engines take this statistic seriously because a high bounce rate is a sign that visitors are not happy with the results page.
Having a strong web presence opens up a lot of opportunities. Don’t miss your chance to take advantage of them. So when it comes to web design and content, it is important not to scrimp. Investing on your website is a worthwhile endeavour. It can help your brand build and sustain its momentum over the long term.

How to Effectively Utilise SEO through Social Media

Social media is increasingly playing a bigger role in search engine optimisation (SEO). Channels such as blogs, Facebook, Twitter, LinkedIn, and Digg now dominate the search engine results page for specific search terms. There have been a lot of discussions about the role of syndication and the impact of social media in general. But there is little discussion about tactics that will enable marketers to improve their underlying SEO metrics through the use of social media. In this article, we’ll give you a lowdown about some of the most effective tips:

Train Your Team on Social Media and SEO
In many small organizations, the team that handles SEO is also responsible for the company’s social media initiatives. It is important to train your staff properly. Everyone should know the importance of anchor text, links, and grabbing interaction opportunities. If you are outsourcing this to a third-party agency, make sure that they know the goals of your business.
Keywords should be synched

The keywords that are used in the SEO campaign should also be integrated in the social media initiative for better results. In addition to creating company profiles in social networking sites though, using keywords in your comments, posts, and anchor text is recommended. This will help you dominate the top search engine results pages.

Fill Out Profile Forms Completely
Consider social media profiles as an extension of your company website. Take care of them because these tend to appear at the top of search results. Invest some time and effort in crafting the right text, integrating relevant links, and using proper placement on these profiles. Don’t miss this opportunity to build a better relationship with your customers and prospects.

Include Tracking Parameters
Using shortened URL solutions to post links on Twitter and other social media sites enables you to include tracking parameters. Every website analytics has a tracking program; including this lets your team get better information. Shortened URL gives you an idea which social media campaigns are working and which ones aren’t.

Optimize Meta Data around Videos
Right now, search engines are still dependent on the keywords that surround a video so pay attention to the following: title of the video, description, tags, file name, and anchor texts that link to a video. These strategies can go a long way to help you effectively utilise SEO through social media.

The Future of Decision Engine Optimisation

The search engine optimisation industry has largely revolved around Google. With more than half of all internet users in English-speaking countries using Google, it is not surprising that everyone from internet marketers, local businesses, and search engine optimisation experts want to make it on the top three pages of Google’s search engine results page. Read More »

Why SEO is Essential during an Economic Downturn?

It is important to value Online marketing as one of the most effective tools to brand a businesses online presence. As a matter of fact, most  companies consider online marketing strategies as the most cost effective way to reach their target market and potential audiences. It is for this same reason that marketing geniuses are so heavily involved in (SEO). Read More »