Search Engine Optimisation SEO & Online Marketing
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The Need to Implement a Combined Video SEO and SEO Strategy

Video SEO is the way of the future. Compared to regular text files, videos are 53 times likelier to appear on the first page of Google provided that it is correctly submitted and contains description, keywords, and the appropriate title. It is clear that a lot of companies are missing out on a lot of opportunities. Very few are submitting videos on YouTube.com and similar sites under the misconception that this would not generate benefits. It would.

In fact, Google is pushing videos to the very top of the search engine results page (SERO). This is a virtual goldmine for marketers who take advantage of this system early. Results usually appear within days. There is one crucial ingredient in Video SEO though: submission rights because Google can’t find video on its own.

The Excessive Advantages of Video SEO

In itself, Video SEO isn’t that different from traditional optimisation techniques but it stands out because of two distinctive reasons. One is that major search engines are working to display a mix of content into the search results. Because of this, you can expect higher ranking for videos compared to other forms of content. The second advantage of using video SEO is the undeniable dearth of videos today. And not all videos available are submitted property with SEO in mind. Read More »

Google Video Ranking by Voice Recognition

With the launch of Google’s voice recognition software, it’s no longer necessary to insert targeted keywords into the video’s description, meta tags, or perhaps even titles. Read More »

The Importance of Page Rank on a Video Sharing Site

If you’ve dabbled in internet marketing in one form or another, then you’ve inevitably have heard about Page Rank (PR). The PR algorithm is a key component for Google’s search engine ranking. To understand how PR can work for a video site, it is first critical to establish what Page Rank really is.

Google has created an algorithm that establishes how websites will be ranked in the search engine results page. Although, the calculations are undeniably sophisticated, keep in mind that it comes down to this:

Relevance + Page Rank = Search Engine Ranking Relevance is the measure of how your web pages matches the search terms entered by the user. Factors including the page title, meta tags, and body texts plays a role in the website’s relevance. Basically, Google determines what your site is “about” by crawling its content and by looking at the sites linking to yours. It uses these findings to find out the exact relevance of your website for the user’s search phrase. Read More »

The Importance of Page Rank on a Video Sharing Site ?

If you’ve dabbled in internet marketing in one form or another, then you’ve inevitably have heard about Page Rank (PR). The PR algorithm is a key component for Google’s search engine ranking. To understand how PR can work for a video site, it is first critical to establish what Page Rank really is.
Read More »

Rotapix: Online Video Campaign

Nowadays, one of the known trends on e-commerce is to put and utilise videos on your site to present how a product will be used and to point out its strongest features as well as encourage more and more affirmation or testimonials. Read More »