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	<title>SEO &#38; Online Marketing Blog - Rotapix</title>
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	<link>http://www.rotapix.com/blog</link>
	<description>Australian Search Engine Optimisation Blog</description>
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		<title>Google Plus for Business:  Changing the Way We Do Business</title>
		<link>http://www.rotapix.com/blog/google-plus-for-busines/</link>
		<comments>http://www.rotapix.com/blog/google-plus-for-busines/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 04:35:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social media optimisation]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=292</guid>
		<description><![CDATA[Google continues to dominate the online arena and they are changing the way companies do business with the recent introduction of Google Plus for Business. People are starting to realize the magnitude of what this latest development means for businesses. Being able to set up your own brands, creating and defining your companies identify and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The correlation between content and search engine crawl ability in search engines</title>
		<link>http://www.rotapix.com/blog/the-correlation-between-content-and-search-engine-crawl-ability-in-search-engines/</link>
		<comments>http://www.rotapix.com/blog/the-correlation-between-content-and-search-engine-crawl-ability-in-search-engines/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 02:11:43 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=288</guid>
		<description><![CDATA[Leading search engines like Google, Yahoo and Bing use spiders or crawlers to find pages for their search results. The content of a webpage holds great importance in ensuring better crawl ability and hence improved ranking. Duplicate content doesn’t help the purpose of a website; hence search engine crawlers avoid them. The best approach is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Social Media Data to Improve Paid Search Campaigns</title>
		<link>http://www.rotapix.com/blog/how-to-use-social-media-data-to-improve-paid-search-campaigns/</link>
		<comments>http://www.rotapix.com/blog/how-to-use-social-media-data-to-improve-paid-search-campaigns/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 22:06:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Search Behaviour]]></category>
		<category><![CDATA[Social media optimisation]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=285</guid>
		<description><![CDATA[The key to success lies in knowing the needs of the customer and catering to the needs with perfection. Effective use of social media data provides a blueprint to shape the best marketing strategy to promote a product or to generate new leads. There are many tools available to measure the KPI (Key Performance Indicator). [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/how-to-use-social-media-data-to-improve-paid-search-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics Custom Report</title>
		<link>http://www.rotapix.com/blog/google-analytics-custom-reporting/</link>
		<comments>http://www.rotapix.com/blog/google-analytics-custom-reporting/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 23:23:46 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[keyword research]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Custom]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Report]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=276</guid>
		<description><![CDATA[How valuable is your lead? For many companies, it is difficult to measure the value of prospective customers. Some of these leads may lead to conversion but many others will remain as they are. So, how can you make sure that resources are maximised towards those who are willing and able to buy from you? [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/google-analytics-custom-reporting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google + Circle</title>
		<link>http://www.rotapix.com/blog/google-circle/</link>
		<comments>http://www.rotapix.com/blog/google-circle/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 06:24:48 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[Social media optimisation]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=268</guid>
		<description><![CDATA[Google + Circle is probably the most talked-about social network of today. According to the company, the network has more than 10 million users. It also has a free iPhone app with the same functionalities as the desktop version. The Google+ allows users to manage Circle, which allows users to sort people according to their [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/google-circle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO and SMO Integration Leads to Better Brand Awareness</title>
		<link>http://www.rotapix.com/blog/search-engine-social-media-marketing/</link>
		<comments>http://www.rotapix.com/blog/search-engine-social-media-marketing/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 03:26:59 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social media optimisation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=263</guid>
		<description><![CDATA[Like it or not, social media has forced its way into the world of online marketing, and it’s not going anytime soon. In the past, implementing a combined search engine optimisation (SEO) and pay-per-click (PPC) strategy was enough to ensure that your website will get noticed. But nowadays, customers are looking for more than just [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile SEO Best Practices</title>
		<link>http://www.rotapix.com/blog/mobile-seo-best-practices/</link>
		<comments>http://www.rotapix.com/blog/mobile-seo-best-practices/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 00:04:06 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[Mobile SEO]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Search Behaviour]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile search]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=259</guid>
		<description><![CDATA[Internet marketers have identified one of the biggest trends that will influence the way people search for information, compare offers, and buy products/services over the long term – mobile SEO. There is a huge opportunity in this industry as only a limited number of rivals have implemented a comprehensive mobile SEO tactic that will drown [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/mobile-seo-best-practices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Practices in Online Reputation Management</title>
		<link>http://www.rotapix.com/blog/best-practices-in-online-reputation-management/</link>
		<comments>http://www.rotapix.com/blog/best-practices-in-online-reputation-management/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 00:54:40 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[ORM]]></category>
		<category><![CDATA[seo sydney]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=253</guid>
		<description><![CDATA[Nowadays, anyone can write anything about you or your company. Having a proactive online reputation management strategy can prevent problems before they occur. Even if your brand or image has already suffered from negative publicity due to malicious attacks from competitors, a disgruntled employee, or even a vindictive customer, all is not lost. You can [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/best-practices-in-online-reputation-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UGC Gets an A+ on Google Test with Panda Update</title>
		<link>http://www.rotapix.com/blog/user-generated-content-seo-panda-update/</link>
		<comments>http://www.rotapix.com/blog/user-generated-content-seo-panda-update/#comments</comments>
		<pubDate>Tue, 10 May 2011 00:52:36 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Panda Update]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[User generated content]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=245</guid>
		<description><![CDATA[Several weeks ago, Google implemented drastic changes in its algorithms; it known as the “Panda Update.” The goal was to decrease the rankings of low quality websites on 11.8% of queries. For the search engine, “low quality” is content that is poorly written, copied and pasted, contains limited information, or otherwise is not useful. So [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/user-generated-content-seo-panda-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Prevent Link-Based Penalties through Implementing a Proper Ethical Link Strategy</title>
		<link>http://www.rotapix.com/blog/link-strategy/</link>
		<comments>http://www.rotapix.com/blog/link-strategy/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 04:36:18 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[anchor text]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[linking strategy]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=238</guid>
		<description><![CDATA[Link building goes together with any online marketing campaigns. It is not surprising that web owners would try anything and everything to increase the number of their links. While it is understandable for you to want as much links as possible, there is a thin line between ethical linking strategy and spamming. No one likes [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/link-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Q&amp;A Sites for SEO</title>
		<link>http://www.rotapix.com/blog/using-questionand-answer-sites-for-seo/</link>
		<comments>http://www.rotapix.com/blog/using-questionand-answer-sites-for-seo/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 06:38:23 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[algorithm]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=232</guid>
		<description><![CDATA[The recent algorithm changes that Google implemented has affected both well-established and new marketers. If you are new to the game, then there’s a lot of catch-up to do. In this article, we’ll tackle the importance of Q&#38;A sites which has emerged a victor after Google’s farmer’s update. Google has conducted a major overhaul of [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/using-questionand-answer-sites-for-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Focus on Design and Content for SEO</title>
		<link>http://www.rotapix.com/blog/focus-on-design-and-content-for-seo/</link>
		<comments>http://www.rotapix.com/blog/focus-on-design-and-content-for-seo/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 01:35:06 +0000</pubDate>
		<dc:creator>Rotapix</dc:creator>
				<category><![CDATA[Search Engine Friendly Web Design]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=221</guid>
		<description><![CDATA[If you’re wondering if design and content influences SEO, we’ll tell you right now: it does. By focusing on the design and the content for your website, it is possible to improve your rankings dramatically. The key is to make the search engines perceive your site as a valuable source of information. Professional SEO specialists [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/focus-on-design-and-content-for-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Effectively Utilise SEO through Social Media</title>
		<link>http://www.rotapix.com/blog/how-to-effectively-utilise-seo-through-social-media/</link>
		<comments>http://www.rotapix.com/blog/how-to-effectively-utilise-seo-through-social-media/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 05:32:09 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[Social media optimisation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=216</guid>
		<description><![CDATA[Social media is increasingly playing a bigger role in search engine optimisation (SEO). Channels such as blogs, Facebook, Twitter, LinkedIn, and Digg now dominate the search engine results page for specific search terms. There have been a lot of discussions about the role of syndication and the impact of social media in general. But there [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/how-to-effectively-utilise-seo-through-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Segmenting Social Traffic in Google Analytics</title>
		<link>http://www.rotapix.com/blog/segmenting-social-traffic-in-google-analytics/</link>
		<comments>http://www.rotapix.com/blog/segmenting-social-traffic-in-google-analytics/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 01:08:22 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[Social media optimisation]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media traffic]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=212</guid>
		<description><![CDATA[With social media playing an increasing role in internet marketing, it is becoming more important to track what social sites are bringing you visitors. The problem is, most web tracking tools right now don’t show a breakdown of “social media” in their traffic sources section. In Google Analytics, for example, there is a comprehensive data [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/segmenting-social-traffic-in-google-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google + Bing Confirm Twitter/Facebook Influence SEO</title>
		<link>http://www.rotapix.com/blog/google-bing-confirm-twitterfacebook-influence-seo/</link>
		<comments>http://www.rotapix.com/blog/google-bing-confirm-twitterfacebook-influence-seo/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 22:54:31 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[Social media optimisation]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=206</guid>
		<description><![CDATA[Both Google and Bing have admitted that rankings can be affected by social media links (aside from beneficial second-order effects on the link graph). This comes after months of suspicion from SEO experts that such was the case. Basically, links coming in from Facebook, Twitter, and other social media sings can provide a substantial boost [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/google-bing-confirm-twitterfacebook-influence-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Mobile Search Engine Transcoding?</title>
		<link>http://www.rotapix.com/blog/what-is-mobile-search-engine-transcoding/</link>
		<comments>http://www.rotapix.com/blog/what-is-mobile-search-engine-transcoding/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 05:28:20 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Mobile SEO]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=201</guid>
		<description><![CDATA[There are still a lot of things that needs to be understood with regards to mobile search engines. One aspect of this is known as transcoding. Basically, it is a fact that search engines including Google, manipulates the results on the mobile results page. In some cases, it may want to rank certain pages higher [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/what-is-mobile-search-engine-transcoding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding the correlation between online reputation management and digital asset optimisation</title>
		<link>http://www.rotapix.com/blog/understanding-the-correlation-between-online-reputation-management-and-digital-asset-optimisation/</link>
		<comments>http://www.rotapix.com/blog/understanding-the-correlation-between-online-reputation-management-and-digital-asset-optimisation/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 02:44:58 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[Online Reputation Management]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=198</guid>
		<description><![CDATA[Online reputation management is a must for today&#8217;s dynamic businesses. It enables them to fight back against malicious attacks from competitors, disgruntled employees, and even unhappy customers. The process deals with negative feedback by answering customer complaints, resolving certain issues. In this article, we will talk more about displacing negative results on the search engines [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/understanding-the-correlation-between-online-reputation-management-and-digital-asset-optimisation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google’s New WebP Image Standard is All about SEO</title>
		<link>http://www.rotapix.com/blog/google%e2%80%99s-new-webp-image-standard-is-all-about-seo/</link>
		<comments>http://www.rotapix.com/blog/google%e2%80%99s-new-webp-image-standard-is-all-about-seo/#comments</comments>
		<pubDate>Sun, 17 Oct 2010 23:11:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo company]]></category>
		<category><![CDATA[SEO Company Sydney]]></category>
		<category><![CDATA[seo sydney]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=195</guid>
		<description><![CDATA[There are many factors that affects search engine ranking. In on-page optimisation (strategies that can be implanted within your website itself), an important factor is site speed. Previously, it was not seen as a critical aspect in SEO. But as the market becomes more competitive, every little edge you can gain against the competitor can [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/google%e2%80%99s-new-webp-image-standard-is-all-about-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How will Google Instant Affect the Future of SEO</title>
		<link>http://www.rotapix.com/blog/how-will-google-instant-affect-the-future-of-seo/</link>
		<comments>http://www.rotapix.com/blog/how-will-google-instant-affect-the-future-of-seo/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 00:38:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[search engine optimisation sydney]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo company]]></category>
		<category><![CDATA[seo sydney]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=192</guid>
		<description><![CDATA[Google Instant is bound the change the way people search the internet. There are a lot of speculations that surrounded its launch – one of which is that Yahoo’s initiative in the same direction was continued in the past. Although its implementation is not technically-challenging for the tech giant, it nonetheless marks a drastic shift. [...]]]></description>
		<wfw:commentRss>http://www.rotapix.com/blog/how-will-google-instant-affect-the-future-of-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Term Sequencing</title>
		<link>http://www.rotapix.com/blog/search-term-sequencing/</link>
		<comments>http://www.rotapix.com/blog/search-term-sequencing/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 00:04:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Search Term Sequencing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo sydney]]></category>

		<guid isPermaLink="false">http://www.rotapix.com/blog/?p=190</guid>
		<description><![CDATA[Search engine optimisation (SEO) techniques are implemented to increase the ranking of a website on the search engine, therefore increasing traffic and conversion. The goal of every SEO campaign is to make websites worthy of higher search engine ranking for specific search terms. It takes into consideration a variety of factors including relevance of the [...]]]></description>
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