Search Engine Optimisation SEO & Online Marketing
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Google TV Opens Doors for Advertisers through SEO

Google has launched a program known as Google TV with the aim of capturing a bigger share of the $70 billion spent in the United States every year. Sony will unveil a line of televisions while other partners will provide other hardware and connectivity. Logitech, for example, will provide the controller and companion box while Dish Network is said to provide the connection.

Limited testing had been done by Dish Network. It is believed that Google TV will become widely available in the fall of 2010 in set-top boxes, Blue-Ray players, and of course, television. While there are no clear guidelines about how advertising will work on the new medium, demonstrations show that companies that advertise in display ads and paid clicks will enjoy television exposure as well. Read More »

Identifying a Good Host Provider to Sustain your SEO Strategy

There are many things that can go wrong in running a website. By choosing a good host provider that can sustain, aide, even improve your SEO strategy, you have one less thing to worry about. Having a reliable host provider is an important foundation for any internet business. Unfortunately, many web owners take this for granted. Don’t make this mistake.

Among the things you need to look into include the storage space and bandwidth provided each month. If you have a shared hosting plan, there is an allotted amount of space for you in the server’s hard drive. Quick growth in site traffic can be a problem in this case. Be proactive and upgrade your account especially if you intend to include videos, images, and large PDF files on your website. Read More »

How Does Meta TXT Affect Mobile SEO

Web professionals have been talking about the mobile internet for many years. It is the obvious step forward especially since more people are starting to use mobile phones with browsing capabilities. But while it shows considerable promise, there are some problems that still need to be ironed out. One of this is to make content “discoverable” in small mobile devices.

Tackling the Issues with Mobile Search

In general, websites that are designed for mobile devices are scaled-down versions of the original one. Oftentimes, when searchers use their phones, they will be sent to the PC version first before being redirected to the mobile one. All these steps take a lot of time. In addition, mobile users are typically impatient with waiting especially if they’re paying a significant amount of money for their internet. Bottom line is, it is inconvenient, expensive, and wasteful. Read More »

Multilingual SEO

Doing business on an international scale requires a deep understanding of the target market. For a website owner, that means going beyond simple translation in the multilingual SEO strategy. If your original website is in English and you intend to sell to Spanish-speaking audiences, it is important to know their culture, everyday terms, and language usage. Website translations that are too rigid may not have the desired appeal. In some cases, “bending” the language in a certain way is even welcome if this is the way people use them.

Direct translation seldom works effectively especially if customer behavior significantly varies from one market to another. It might be necessary to promote your business in a different way to new markets. For example, if quality is the most important feature to your core audience, this may not be the case for other consumers. They may be more concerned about its design and aesthetic appeal. Read More »

Google Changes the Rules Again – Site Speed

09 April 2010 – Google has officially announced that a new ‘signal’ or ranking factor is now included in the race for top web search rankings: site speed.

In laymen’s term, the site speed refers to how quickly a website is able to respond to requests on the internet. According to Google Webmaster Central Blog, this would help improve on user experience and reducing operating costs.

To read further log onto
http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html

The Emergence of Brand Reputation Management and SEO

As more people use the social media to talk, share, and interact with others, there’s an increasing chance that the same tools will be used to talk about your products, service, and offers. This poses an opportunity as well as a threat. How can you know what they’re saying? And how should you respond to their feedback? Brand Reputation Management can help with this initiative. Aside from turning negatives to positives, it also leverages on customer relationships to take it further.

Successful companies know that taking care of their brand is of utmost importance. Today, brand reputation management through targeted search engine optimisation (SEO) campaigns cannot be ignored. It can provide immense business benefits over the long term. Aside from this, there are also unique opportunities that can give your company an edge when it comes to brand reputation.

• Be Social Media-Savvy – are you up-to-date with the latest Web 2.0 trends? If you’re not, it’s time for a long-overdue lesson. Read up on tech blogs and internet marketing websites. Getting even the basic idea about new developments in social media will prepare you to take advantage of it.

• Get Brand Evangelists – the role of brand evangelists is to promote a brand in varied ways. It can include setting up a blog, commenting on recent posts, joining discussions, and taking advantage of social networking sites. This is an old “word of mouth” tactic that has been proven to be effective.

• Improve Brand Equity – brand equity is deeply linked to customer perception. That’s why it’s important to maintain an unblemished reputation in the market. Your brand is the reason why customers are willing to pay more for your product or service. If this gets tarnished, your offer might become just another commodity out there. Read More »

The Emergence of IPTV and SEO

Internet Protocol Television (IPTV) has been making waves in recent years. In essence, television programming is delivered through broadband internet connection. Its emergence and market acceptance marks a drastic shift in customer behaviour. Some of the key benefits it provides include its superiority over cable and satellite technologies as well as its bundling with other related services such as Voice over IP (VoIP), Video on Demand (VOD), and Web Address.

Prime candidates that can offer seamless IPTV services are actually telephone companies. This is because the data will be initially be transmitted over telephone lines. However, it is expected that other carriers will enter the market shortly. For many users, the most attractive feature of IPTV is its steaming technology. Its efficiency can significantly reduce prices for both subscribers and operators. Read More »

Why Online Reputation Management is Critical to Every Business Success

Online reputation management is the term used to describe the process of maintaining and analysing one’s business reputation as reflected in various online media sites such as blogs, forums, review sites and message boards. Online reputation management, otherwise called as online monitoring, plays a crucial role in ensuring success for your business or industry whether you sell online or offline. Read More »

Keyword Rich Domains

It’s no secret that Google favors domain names that contain the keywords that searchers type in on the search engine. Given this fact, it comes as no surprise that countless internet marketers hoard keyword rich domains. If your domain name is an exact match, or a very close match, to the phrases typed in, it is almost certain that the site will land somewhere on the first few pages of the search engine results page (SERP), if not on top. Read More »

Domain Authority & Page Authority Metrics

Every web owner wants his website to be relevant in the eyes of the search engines. Unfortunately, this is not always possible due to a lot of search engine optimisation (SEO) mistakes, failure to measure results, or the poor implementation of good advice. Before one can be successful online, it is important to understand the aspects related to domain authority and page authority.There are many domain authority & page authority metrics that are set by the search engines. Read More »