Improve Your Bottom Line with localised SEO

Is your website generating enough visitors? If not, then the problem may lie in the lack of optimisation initiatives of your company Read More »

The Benefits of Press Release

Whether you are a small business owner of the manager of a multi-national company, there is no denying that promotion can brings a significant amount of sales to your business. One of the best ways to promote your business is through the use of press release. Read More »

topseos.com.au Ranks Rotapix Interactive Media the #1 Best Mobile

Rotapix Interactive Media has been ranked as the Best Mobile Optimisation Firm for November 2009 by topseos.com.au. For further information log onto mobile seo

Landing Page Optimisation Tips

Landing page optimization is the technique by which any given web page is specifically refined to attain a particular objective, including but not limited to, the sale of a product or service, a newsletter sign up or a sales lead. The whole concept integrates elements of content, design and usability. The most important of these is the content because coming up with a persuasive copy can spell the difference between a conversion and someone deserting your site. It has been proven in a number of landing page competitions that the page with a persuasive and well written copy prevails over the one with an impeccable design. A good piece of writing attracts the attention of people and they typically start reading a copy that is unique and builds their interest. You have to learn about the various elements of online persuasion for you to be able to write well-optimized copy for any landing page, marketing any form of product or service. Read More »

Promote Your Business Using Twitter

Twitter can be a highly effective free internet marketing tool if you know how to use it properly. You can promote your business using Twitter as it is now the ‘hottest property’ on the Internet. However, many business owners are mystified by its growing popularity and how to use it to their advantage. Majority of online entrepreneurs believe that they should be using Twitter, but they are discouraged since they don’t understand the platform and how to use it in order to establish Web exposure.

If you intend to promote your business using Twitter, you have to optimize your profile. It is important that you make your profile eye-catching, otherwise people will simply bypass you and forget about you. If you’re promoting your business, it’s imperative that you post a profile picture up there. It is also advisable to get a custom background image to endow your profile that chic and sleek look. Just make sure that the background makes it look like you’re a serious Twitter user. Read More »

Conference – Interactive Marketing For Financial Services

There is a conference in Sydney for marketing and communications executives as well as financial services professionals on from 7th, 8th and 9th of December 2009.

Victor Quinteros (CEO Rotapix) is going to be one of the speakers. He is going to highlight importance of website usability and accessibility. He will also highlight few key features on social media network sites. It will be a good conference in terms of understanding marketing strategies for financial services. This conference will be all about current edge technologies and strategies in interactive marketing.

Is there a need for mobile seo?

Mobile search engine optimisation (SEO) has received a lot of buzz in the industry during the last several years. However, while many believe that it has not yet reached its peak, there are already predictions that it will lose momentum. So the question in everyone’s mind today is “Will this year be the year of the mobile?” Well, there are differing opinions among industry leaders. And with the popularity of the Apple iPhone and the eagerly anticipated Google G1, things just became all the more interesting. If you look at the issues deeper though, the arguments will come down to the following:

Did the iPhone Kill Mobile SEO?

Mobile “web” is usually refers to WAP pages made simple for users. Smartphones including the iPhone has the capability to access full HTML pages. Read More »

Google Search by Voice

The introduction of the Google Search by Voice application comes as no surprising. It is the result of decades-long efforts to enable computers to understand human speech. Google developers made this feature more sophisticated for the Apple iPhone and other mobile devices Read More »

Google Video Ranking by Voice Recognition

With the launch of Google’s voice recognition software, it’s no longer necessary to insert targeted keywords into the video’s description, meta tags, or perhaps even titles. Read More »

How to Choose the Right Multilingual SEO Firm

Previously, most internet marketers focused mainly on optimising their web pages in English. In today’s highly globalized economy though, overlooking the boundless opportunities in other markets can be a fatal mistake. Multilingual SEO is a great way to target new markets because it effectively speaks to your target audience in their own language using local idioms.

There are many benefits associated with multilingual SEO, among them are the following:

Expand Your Business
Help your business reach its full potential with multilingual SEO. If your website is not yet available in other languages, make an effort to do it as soon as possible. Read More »