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SEO and SMO Integration Leads to Better Brand Awareness

Like it or not, social media has forced its way into the world of online marketing, and it’s not going anytime soon. In the past, implementing a combined search engine optimisation (SEO) and pay-per-click (PPC) strategy was enough to ensure that your website will get noticed. But nowadays, customers are looking for more than just that. Social media has emerged as an important way to engage customers. Read More »

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Written by Rotapix on Monday the 11th of July, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Online Marketing or Search Engine Optimisation or Social media optimisation.


Mobile SEO Best Practices

Internet marketers have identified one of the biggest trends that will influence the way people search for information, compare offers, and buy products/services over the long term – mobile SEO. There is a huge opportunity in this industry as only a limited number of rivals have implemented a comprehensive mobile SEO tactic that will drown out everyone else. The winner of the game can be you. Read More »

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Written by Rotapix on Thursday the 23rd of June, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Mobile SEO or Online Marketing or Online Search Behaviour.


Best Practices in Online Reputation Management

Nowadays, anyone can write anything about you or your company. Having a proactive online reputation management strategy can prevent problems before they occur. Even if your brand or image has already suffered from negative publicity due to malicious attacks from competitors, a disgruntled employee, or even a vindictive customer, all is not lost. You can still start on your online reputation management today. Read More »

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Written by Rotapix on Tuesday the 14th of June, 2011. Currently No Comments »

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UGC Gets an A+ on Google Test with Panda Update

Several weeks ago, Google implemented drastic changes in its algorithms; it known as the “Panda Update.” The goal was to decrease the rankings of low quality websites on 11.8% of queries. For the search engine, “low quality” is content that is poorly written, copied and pasted, contains limited information, or otherwise is not useful. So as usual, there had been winners and losers.
One of the most significant trends that have become apparent is that user-generated content or (UGC) on product pages got an A+ grade from Google. Read More »

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Written by Rotapix on Tuesday the 10th of May, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Content or Search Engine Optimisation or SEO News.


How to Prevent Link-Based Penalties through Implementing a Proper Ethical Link Strategy

Link building goes together with any online marketing campaigns. It is not surprising that web owners would try anything and everything to increase the number of their links. While it is understandable for you to want as much links as possible, there is a thin line between ethical linking strategy and spamming. No one likes spam. If users dislike it, you can be sure that Google absolutely hates it. For this reason, the search engine has strict safeguards that are put in place to ensure that web owners would comply with its rules. Read More »

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Written by Rotapix on Tuesday the 12th of April, 2011. Currently No Comments »

Read related subjects to this article from Rotapix on Link Building.


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