Search Engine Optimisation SEO & Online Marketing
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Why Online Reputation Management is Critical to Every Business Success

Online reputation management is the term used to describe the process of maintaining and analysing one’s business reputation as reflected in various online media sites such as blogs, forums, review sites and message boards. Online reputation management, otherwise called as online monitoring, plays a crucial role in ensuring success for your business or industry whether you sell online or offline. Read More »

Domain Authority & Page Authority Metrics

Every web owner wants his website to be relevant in the eyes of the search engines. Unfortunately, this is not always possible due to a lot of search engine optimisation (SEO) mistakes, failure to measure results, or the poor implementation of good advice. Before one can be successful online, it is important to understand the aspects related to domain authority and page authority.There are many domain authority & page authority metrics that are set by the search engines. Read More »

How the New Apple iPad will Affect SEO

Even before the Apple iPad was officially launched by Steve Jobs last January, the anticipated in the tech world was already palpable. Everyone is talking about the iPad, how it compared to other products, and its implication to search marketing. Social media was filled with iPad related updates, tweets, and posts from enthusiasts. Read More »

Q Interactive launches Search Engine Optimisation Consultancy (SEO)

Q Interactive is pleased to announce the launch of another new subsidiary, SEO Consultancy.

Seo consultancy specialises in strategic consultancy for search engine optimisation (SEO) online reputation management digital asset optimisation to a number of businesses and corporates , in order to sustain website visibility or accessibility.To find out more please visit,

www.seoconsultancy.com.au

Finding correlation between humanistic online search behaviour and seo strategies

Understanding the correlation between online search behaviour and search engine optimisation (SEO)strategies plays a vital role for the future of SEO.

The difficulty is how this can be measured and what tools do we have to measure such data?

Recent research has shown that internet search interactions never follow a linear search pattern of “search, screen, click and then done”. The reasons for this are that online users develop subjective search retrieval methods when conducting search queries.

Firstly one must understand that humans, when conducting search queries are subjected to develop cognitive search behavioural processes. Measuring this online behaviour from a global perspective is close to impossible due to the fact that there is an element of human subjectivity to every search. Moreso we can not measure every online user conducting a search from a computer mediated communication (CMC) device.

Unfortunately this behavioural process is difficult to isolate given the fact the one is cognitive and the other is algorithmic and that the process of retrieval sequentially happens at the same point of time.

Therefore the correlation between online search behaviour and SEO strategies can not be measured nor can we assume any relationship when implementing an seo strategy.