SEO Sydney - Search Engine Optimisation
Australia's Leader in Search Engine Optimisation

The Importance of Social SEO

With more and more websites trying to garner massive traffic through search engines, it has become to generate real leads. Luckily, the rise of social media websites has given way to several other techniques of generating traffic. Not only have web marketers realised this fact, even search engines like Google and others know how important social media websites have become to generate leads Read More »

Google Analytics Custom Report

How valuable is your lead? For many companies, it is difficult to measure the value of prospective customers. Some of these leads may lead to conversion but many others will remain as they are. So, how can you make sure that resources are maximised towards those who are willing and able to buy from you? The Google Analytics Custom Report option might provide a solution. Read More »

Google + Circle

Google + Circle is probably the most talked-about social network of today. According to the company, the network has more than 10 million users. It also has a free iPhone app with the same functionalities as the desktop version. The Google+ allows users to manage Circle, which allows users to sort people according to their shared interest. They can also manage Stream, an app that manages the ever-increasing number of photos, updates, and images in the network. Read More »

UGC Gets an A+ on Google Test with Panda Update

Several weeks ago, Google implemented drastic changes in its algorithms; it known as the “Panda Update.” The goal was to decrease the rankings of low quality websites on 11.8% of queries. For the search engine, “low quality” is content that is poorly written, copied and pasted, contains limited information, or otherwise is not useful. So as usual, there had been winners and losers.
One of the most significant trends that have become apparent is that user-generated content or (UGC) on product pages got an A+ grade from Google. Read More »

Using Q&A Sites for SEO

The recent algorithm changes that Google implemented has affected both well-established and new marketers. If you are new to the game, then there’s a lot of catch-up to do. In this article, we’ll tackle the importance of Q&A sites which has emerged a victor after Google’s farmer’s update.

Google has conducted a major overhaul of its search engine. At first glance, it may seem like Q&A sites were weakened by the change but upon closer inspection, it becomes apparent that quality websites using this concept actually did not suffer and in fact, they can be highly effective if you use them as part of your marketing strategy. After all, it would be against the search engine’s interest if it ignores searcher questions which are usually found on sites with Q&A platforms. Read More »