Search Engine Optimisation SEO & Online Marketing
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Digital Media Integration

Google Analytics Custom Report

How valuable is your lead? For many companies, it is difficult to measure the value of prospective customers. Some of these leads may lead to conversion but many others will remain as they are. So, how can you make sure that resources are maximised towards those who are willing and able to buy from you? The Google Analytics Custom Report option might provide a solution. Read More »

Google + Circle

Google + Circle is probably the most talked-about social network of today. According to the company, the network has more than 10 million users. It also has a free iPhone app with the same functionalities as the desktop version. The Google+ allows users to manage Circle, which allows users to sort people according to their shared interest. They can also manage Stream, an app that manages the ever-increasing number of photos, updates, and images in the network. Read More »

UGC Gets an A+ on Google Test with Panda Update

Several weeks ago, Google implemented drastic changes in its algorithms; it known as the “Panda Update.” The goal was to decrease the rankings of low quality websites on 11.8% of queries. For the search engine, “low quality” is content that is poorly written, copied and pasted, contains limited information, or otherwise is not useful. So as usual, there had been winners and losers.
One of the most significant trends that have become apparent is that user-generated content or (UGC) on product pages got an A+ grade from Google. Read More »

Using Q&A Sites for SEO

The recent algorithm changes that Google implemented has affected both well-established and new marketers. If you are new to the game, then there’s a lot of catch-up to do. In this article, we’ll tackle the importance of Q&A sites which has emerged a victor after Google’s farmer’s update.

Google has conducted a major overhaul of its search engine. At first glance, it may seem like Q&A sites were weakened by the change but upon closer inspection, it becomes apparent that quality websites using this concept actually did not suffer and in fact, they can be highly effective if you use them as part of your marketing strategy. After all, it would be against the search engine’s interest if it ignores searcher questions which are usually found on sites with Q&A platforms. Read More »

Google + Bing Confirm Twitter/Facebook Influence SEO

Both Google and Bing have admitted that rankings can be affected by social media links (aside from beneficial second-order effects on the link graph). This comes after months of suspicion from SEO experts that such was the case.
Basically, links coming in from Facebook, Twitter, and other social media sings can provide a substantial boost to any SEO effort. The development is definitely a step forward. But this doesn’t mean that you should go ahead and spam social sites starting today! There are a few things to keep in mind:

• Social Authority of a User is looked into – for links on Twitter to count, both Google and Bing looks at how many people follow you and how many people you follow. Numbers are important in this game. It adds heft and credibility to the links in question.
• Author Quality – this just means that search engines can associate an author with his offline persona especially if he’s a public figure. After all, name searches for them will usually be significant as well. It is important to take note that author authority is different from PageRank, however.
• Diversity of Sources – 50 tweets containing a link from a single account are not nearly as valuable as getting it from 50 unique accounts.
• Surrounding Content – the text that accompanies a link provides search engines with important information about the topic and relevance. It also acts as a substitute for the lack of anchor text (specifically on Twitter).
• Activity Level – basically the number of re-tweets, clicks, and likes (from Facebook) influences the weight of a link.
• Extent of the Network – how many friends and followers do you have? This can provide a significant boost to web authority. More is better with few exceptions (like inauthentic accounts and bots).
• Friends and Follower Ratio – on Twitter, reciprocity is important. For example, if you’re following 5,000 people and only 100 people are on your list, then your account is not as authoritative as an account with 5,000 followers.
• Association Bias – if you regularly tweet about your newest blog posts, it will be detected by the search engines.

There is certainly nothing wrong with that, of course, but it carries less weight than if an outside author or company promotes your link on social media websites.

These are just some of the things you should consider if you intend to use social media to benefit your search engine rankings.