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Mobile SEO Best Practices

Internet marketers have identified one of the biggest trends that will influence the way people search for information, compare offers, and buy products/services over the long term – mobile SEO. There is a huge opportunity in this industry as only a limited number of rivals have implemented a comprehensive mobile SEO tactic that will drown out everyone else. The winner of the game can be you. Read More »

What is Mobile Search Engine Transcoding?

There are still a lot of things that needs to be understood with regards to mobile search engines. One aspect of this is known as transcoding. Basically, it is a fact that search engines including Google, manipulates the results on the mobile results page. In some cases, it may want to rank certain pages higher than others even though it can tell that these sites aren’t suitable (file size may be too large or contain mobile-unfriendly coding like Flash).

In the said instances, it will still display the results page as normal. However, when you click on a link, you’ll be redirected to a temporary URL representing the “transcoded” version of that page. The transcoded page is the scraped version of the page you requested; it will shot text and small images but omits all other aspects that may cause problems in a mobile browser. Read More »

How Does Meta TXT Affect Mobile SEO

Web professionals have been talking about the mobile internet for many years. It is the obvious step forward especially since more people are starting to use mobile phones with browsing capabilities. But while it shows considerable promise, there are some problems that still need to be ironed out. One of this is to make content “discoverable” in small mobile devices.

Tackling the Issues with Mobile Search

In general, websites that are designed for mobile devices are scaled-down versions of the original one. Oftentimes, when searchers use their phones, they will be sent to the PC version first before being redirected to the mobile one. All these steps take a lot of time. In addition, mobile users are typically impatient with waiting especially if they’re paying a significant amount of money for their internet. Bottom line is, it is inconvenient, expensive, and wasteful. Read More »

Mobile SEO Could See Shift from Google to Bing

Google’s dominance in the search engine industry may be threatened, especially in mobile search. It was reported that Apple and Microsoft are looking into modifying the iPhone’s default search engine from Google to Bing. As the iPhone dominates the smart phone industry, this change will have a big impact on user behavior. If they get accustomed to using Bing for local search results, Google will lose out even if the Nexus 1 (Google’s answer to the iPhone) catches up to the popularity the Apple gadget Read More »

The Future of Speech Search Engine Optimisation (SEO)

Countless bloggers, techies, and industry experts offer wild forecasts and insightful theories, but the fact remains that the future of search is still unclear. What is apparent though is that this industry is constantly changing. The frontrunner right now may become a thing of the past in an instant. Google is the acknowledged leader in search but even small search engines such as Ask.com are building a rapid stream of loyal users. Emerging trends are appearing everywhere. The individual impact of these new phenomenons may still be unknown but it is always a good idea to have a head start. Below are some of the serious trends that can challenge the status quo in search engine optimisation:

Universal Search by Google

Back in 2007, Google launched a concept known as “Universal Search”. Basically, it compiles the top results in a single page regardless of whether the websites contain content, maps, images, or videos. It never did take off the way the search giant thought it would. However, the concept remains alive. Insiders are speculating whether it didn’t become popular then because users haven’t warmed up to it yet. Maybe they are ready to accept this concept now.

Personalised Search

Whenever you use the Google to search for data, the search engine stores the details to build up a profile of your habits. Armed with the information, Google can provide results based on its relevance to you. Obviously, there are major concerns about this. It is likely that even you, while reading this, became concerned about this particular practice.
For many, personalised search is a major violation of their privacy. Even the EU became alarmed about how these types of information are stored. It conducted a probe into the practices of Google and other search engines. The results of this investigation will have a big impact on future of personalised search.

Speech Search Engine Optimisation

Speech recognition probably has the brightest future in search engine optimisation. With speech recognition, people just need to say their query out loud using a microphone. This has a promising future since the number of mobile users is increasing as well. Let’s admit it; even with the cool keypads that have been developed for mobile gadgets, you still don’t like to use it. Small keypads are a pain to use and time-consuming to boot. Speech recognition eliminates that hassle. Given this, there is no doubt that speech search engine optimisation will be an important priority for most web owners in the near future.