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How will Google Instant Affect the Future of SEO

Google Instant is bound the change the way people search the internet. There are a lot of speculations that surrounded its launch – one of which is that Yahoo’s initiative in the same direction was continued in the past. Although its implementation is not technically-challenging for the tech giant, it nonetheless marks a drastic shift. This is with regards to user interaction.

Basically, before you finish typing a full query on the search box, initial results based on the letters you’ve types so far will already start to appear. It certainly looks like there is promise in this technology. But whether users will widely accept it is another matter.

There are still a lot of issues surrounding Google Instant and SEO strategy implementation. For instance, there will inevitably be users who will find the change distracting. Meanwhile, with regards to its effect on search engine results, two issues are notable: long-tail keywords may be out and localisation might become more popular.

Long-Tail Keywords: On the Way Out?

Google Instant will provide searchers with a “preview” of what the results will be. If they find what they’re looking for, then they will stop typing and click on that link. Long-tail keywords won’t be gone completely but it will certainly receiver lower search volume and will accordingly change the SEO strategy. Another issue is that although the search results provided may not completely be in-line with what the searcher is looking for, they might get distracted. As a result of this, they might start looking at other websites that weren’t in their original intention. Read More »

The Importance of Good Hosting Provider Can Increase SEO Rankings

Choosing a hosting provider for website is a big decision. But many people don’t know its full significance until they encounter problems. The web hosting company you choose can either help or hold back your ranking. The wrong solution can cause big and undetermined damage to your search engine position or search engine optimisation (SEO) strategy without you even knowing it.

Risks of Choosing a Bad Web Host Provider

Once your site is indexed by Google, Yahoo, or Bing, the search engines expect that your site will remain live. When it is down and nowhere to be found, your site can get penalised. If your web hosting provider has unreliable service, you can disappear from the search engine results page (SERP).

If you care about your search engine ranking and your search engine optimisation (SEO) strategy, it is important to conduct a thorough research about web hosting solutions before signing up. A list of things you need to look into is below:

• Disk Space – there are providers who offer a huge disk space. However, note that if you get this package and you only have a small website, it would be akin to putting a tiny item on a large box. You would be paying for a service that isn’t being used. A 2000-page website usually requires 600MB (depending on the type of files used). Read More »

International Search Engine Optimisation (SEO)

International search engine optimisation (SEO) is growing in importance so it is unfortunate that many companies don’t take it as seriously as they should. In fact, many will ask for “cheap” or “easy” options when they consult with online marketing professionals. They know that building an international presence is essential but don’t seem willing to invest in these initiatives.

When you decide to go for International Search Engine Optimisation (SEO), it is important to be sure. Going half-way and then stopping will just be a waste of time, money, and effort. Even at the beginning, be clear on what you want you achieve. There are a lot of challenges associated with SEO, more so if you want to take your website global. Little things can go a long way and small mistakes can become a big problem. The consideration in an international SEO strategy can be divided into three categories including domains, hosting, and content.

Begin with Domain Selection

Unless you want to concentrate all your efforts on the main website by using sub-domains, the only other viable option is to register a variety of top-level domains with the country extension. These domains are the ones that end with .co.uk for the United Kingdom, .ca for Canada, or .au for Australia. This looks pretty straightforward at first glance, but there are actually some countries that require you to have a physical address before they let you obtain the country-specific domain. Once you get these extensions though, it can bring a variety of benefits. This helps in International Search Engine Optimisation (SEO). The search engines, for instance, give priority to local websites. Just take the example of Expedia. Its main website is Expedia.com and has thousands of backlinks. But in Canada, Expedia.ca will rank higher than Expedia.com for the simple reason that it is “local”. Read More »

The Importance of Local Search SEO Strategies

It is time to get start about your local search SEO strategy. It can give a high return on your investment and enable you to improve conversion rate with minimal effort. When the term “local search” is mentioned, most people would associate this concept with different things. For some companies, it is about geo-targeting. For others, it is creating a unique offer for each market and promoting these pages to those audiences. Local Search SEO Strategies plays an important role in your business.

Where should you stand on this? Before we discuss further though, it is important to realize that the campaign you choose can have a significant impact on your bottom line. The amount of hits you generate from specific markets can make you a leader in that niche.

Importance of Having a Local Search Strategy

For search engines, the World Wide Web is global but they know that the searchers themselves prefer to keep things local. That’s why Canadian companies that use the .ca extension can expect to be given priority in the local search results page (SERP). The same is true for Britain’s .co.uk extension. But what about companies that prefer to use the standard .com domain? Well, the search engines use complex algorithms to be fair to all players. Read More »