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Google’s New WebP Image Standard is All about SEO

There are many factors that affects search engine ranking. In on-page optimisation (strategies that can be implanted within your website itself), an important factor is site speed. Previously, it was not seen as a critical aspect in SEO. But as the market becomes more competitive, every little edge you can gain against the competitor can mean the difference between success and failure. So what do you need to know about site speed?

Try to benchmark your website with some of the fastest competing website. How does it compare? In some cases, all you need to do is to introduce thumbnail images on the site instead of posting the entire image. This technique can significantly improve your site speed, search engine ranking and your SEO Strategy. Another method is to resize images using CSS or HTML. Ultimately, the goal of search engines in giving priority to speed is user convenience. That said, it is not exactly clear how much weight search algorithms give to loading time. Since Google has already spelled it out, in no uncertain terms, that this metric is considered, that only means you should also give importance to this aspect. Read More »

How will Google Instant Affect the Future of SEO

Google Instant is bound the change the way people search the internet. There are a lot of speculations that surrounded its launch – one of which is that Yahoo’s initiative in the same direction was continued in the past. Although its implementation is not technically-challenging for the tech giant, it nonetheless marks a drastic shift. This is with regards to user interaction.

Basically, before you finish typing a full query on the search box, initial results based on the letters you’ve types so far will already start to appear. It certainly looks like there is promise in this technology. But whether users will widely accept it is another matter.

There are still a lot of issues surrounding Google Instant and SEO strategy implementation. For instance, there will inevitably be users who will find the change distracting. Meanwhile, with regards to its effect on search engine results, two issues are notable: long-tail keywords may be out and localisation might become more popular.

Long-Tail Keywords: On the Way Out?

Google Instant will provide searchers with a “preview” of what the results will be. If they find what they’re looking for, then they will stop typing and click on that link. Long-tail keywords won’t be gone completely but it will certainly receiver lower search volume and will accordingly change the SEO strategy. Another issue is that although the search results provided may not completely be in-line with what the searcher is looking for, they might get distracted. As a result of this, they might start looking at other websites that weren’t in their original intention. Read More »

The Importance of Local Search SEO Strategies

It is time to get start about your local search SEO strategy. It can give a high return on your investment and enable you to improve conversion rate with minimal effort. When the term “local search” is mentioned, most people would associate this concept with different things. For some companies, it is about geo-targeting. For others, it is creating a unique offer for each market and promoting these pages to those audiences. Local Search SEO Strategies plays an important role in your business.

Where should you stand on this? Before we discuss further though, it is important to realize that the campaign you choose can have a significant impact on your bottom line. The amount of hits you generate from specific markets can make you a leader in that niche.

Importance of Having a Local Search Strategy

For search engines, the World Wide Web is global but they know that the searchers themselves prefer to keep things local. That’s why Canadian companies that use the .ca extension can expect to be given priority in the local search results page (SERP). The same is true for Britain’s .co.uk extension. But what about companies that prefer to use the standard .com domain? Well, the search engines use complex algorithms to be fair to all players. Read More »

Keyword Rich Domains

It’s no secret that Google favors domain names that contain the keywords that searchers type in on the search engine. Given this fact, it comes as no surprise that countless internet marketers hoard keyword rich domains. If your domain name is an exact match, or a very close match, to the phrases typed in, it is almost certain that the site will land somewhere on the first few pages of the search engine results page (SERP), if not on top. Read More »

Q Interactive launches Search Engine Optimisation Consultancy (SEO)

Q Interactive is pleased to announce the launch of another new subsidiary, SEO Consultancy.

Seo consultancy specialises in strategic consultancy for search engine optimisation (SEO) online reputation management digital asset optimisation to a number of businesses and corporates , in order to sustain website visibility or accessibility.To find out more please visit,

www.seoconsultancy.com.au