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What is Mobile Search Engine Transcoding?

There are still a lot of things that needs to be understood with regards to mobile search engines. One aspect of this is known as transcoding. Basically, it is a fact that search engines including Google, manipulates the results on the mobile results page. In some cases, it may want to rank certain pages higher than others even though it can tell that these sites aren’t suitable (file size may be too large or contain mobile-unfriendly coding like Flash).

In the said instances, it will still display the results page as normal. However, when you click on a link, you’ll be redirected to a temporary URL representing the “transcoded” version of that page. The transcoded page is the scraped version of the page you requested; it will shot text and small images but omits all other aspects that may cause problems in a mobile browser. Read More »

Google’s New WebP Image Standard is All about SEO

There are many factors that affects search engine ranking. In on-page optimisation (strategies that can be implanted within your website itself), an important factor is site speed. Previously, it was not seen as a critical aspect in SEO. But as the market becomes more competitive, every little edge you can gain against the competitor can mean the difference between success and failure. So what do you need to know about site speed?

Try to benchmark your website with some of the fastest competing website. How does it compare? In some cases, all you need to do is to introduce thumbnail images on the site instead of posting the entire image. This technique can significantly improve your site speed, search engine ranking and your SEO Strategy. Another method is to resize images using CSS or HTML. Ultimately, the goal of search engines in giving priority to speed is user convenience. That said, it is not exactly clear how much weight search algorithms give to loading time. Since Google has already spelled it out, in no uncertain terms, that this metric is considered, that only means you should also give importance to this aspect. Read More »

How will Google Instant Affect the Future of SEO

Google Instant is bound the change the way people search the internet. There are a lot of speculations that surrounded its launch – one of which is that Yahoo’s initiative in the same direction was continued in the past. Although its implementation is not technically-challenging for the tech giant, it nonetheless marks a drastic shift. This is with regards to user interaction.

Basically, before you finish typing a full query on the search box, initial results based on the letters you’ve types so far will already start to appear. It certainly looks like there is promise in this technology. But whether users will widely accept it is another matter.

There are still a lot of issues surrounding Google Instant and SEO strategy implementation. For instance, there will inevitably be users who will find the change distracting. Meanwhile, with regards to its effect on search engine results, two issues are notable: long-tail keywords may be out and localisation might become more popular.

Long-Tail Keywords: On the Way Out?

Google Instant will provide searchers with a “preview” of what the results will be. If they find what they’re looking for, then they will stop typing and click on that link. Long-tail keywords won’t be gone completely but it will certainly receiver lower search volume and will accordingly change the SEO strategy. Another issue is that although the search results provided may not completely be in-line with what the searcher is looking for, they might get distracted. As a result of this, they might start looking at other websites that weren’t in their original intention. Read More »

Search Term Sequencing

Search engine optimisation (SEO) techniques are implemented to increase the ranking of a website on the search engine, therefore increasing traffic and conversion. The goal of every SEO campaign is to make websites worthy of higher search engine ranking for specific search terms. It takes into consideration a variety of factors including relevance of the content, keywords, links, and the strategy being employed by the competition.

In many cases, Search Engine Optimisation (SEO) campaigns are viewed as the struggle to improve ranking for select keywords. If you conduct a search query on your targeted keywords, the top competitors in your niche will show up. It is important to implement a tight and highly integrated online marketing campaign to reap the full rewards of your effort. By highly integrated, this means using all the information, tools, and resources at your disposal in the campaign.

One of the most promising trends today is the search term sequencing. Below are more details that will help you understand what it is:

Benefits of Search Term Sequencing

• Better Understanding of Consumer Search Behaviour – through sequencing, companies start to know more about the search patterns and online behaviour of targeted audiences. Not only will this be good for SEO campaigns, pay-per-click (PPC) advertisements will also be better placed. It is possible for your conversion rate to skyrocket because of this. Read More »

The Importance of Good Hosting Provider Can Increase SEO Rankings

Choosing a hosting provider for website is a big decision. But many people don’t know its full significance until they encounter problems. The web hosting company you choose can either help or hold back your ranking. The wrong solution can cause big and undetermined damage to your search engine position or search engine optimisation (SEO) strategy without you even knowing it.

Risks of Choosing a Bad Web Host Provider

Once your site is indexed by Google, Yahoo, or Bing, the search engines expect that your site will remain live. When it is down and nowhere to be found, your site can get penalised. If your web hosting provider has unreliable service, you can disappear from the search engine results page (SERP).

If you care about your search engine ranking and your search engine optimisation (SEO) strategy, it is important to conduct a thorough research about web hosting solutions before signing up. A list of things you need to look into is below:

• Disk Space – there are providers who offer a huge disk space. However, note that if you get this package and you only have a small website, it would be akin to putting a tiny item on a large box. You would be paying for a service that isn’t being used. A 2000-page website usually requires 600MB (depending on the type of files used). Read More »