Search Engine Optimisation SEO & Online Marketing
Australia's Leader in Search Engine Optimisation &
Digital Media Integration

SEO and SMO Integration Leads to Better Brand Awareness

Like it or not, social media has forced its way into the world of online marketing, and it’s not going anytime soon. In the past, implementing a combined search engine optimisation (SEO) and pay-per-click (PPC) strategy was enough to ensure that your website will get noticed. But nowadays, customers are looking for more than just that. Social media has emerged as an important way to engage customers. Read More »

How to Effectively Utilise SEO through Social Media

Social media is increasingly playing a bigger role in search engine optimisation (SEO). Channels such as blogs, Facebook, Twitter, LinkedIn, and Digg now dominate the search engine results page for specific search terms. There have been a lot of discussions about the role of syndication and the impact of social media in general. But there is little discussion about tactics that will enable marketers to improve their underlying SEO metrics through the use of social media. In this article, we’ll give you a lowdown about some of the most effective tips:

Train Your Team on Social Media and SEO
In many small organizations, the team that handles SEO is also responsible for the company’s social media initiatives. It is important to train your staff properly. Everyone should know the importance of anchor text, links, and grabbing interaction opportunities. If you are outsourcing this to a third-party agency, make sure that they know the goals of your business.
Keywords should be synched

The keywords that are used in the SEO campaign should also be integrated in the social media initiative for better results. In addition to creating company profiles in social networking sites though, using keywords in your comments, posts, and anchor text is recommended. This will help you dominate the top search engine results pages.

Fill Out Profile Forms Completely
Consider social media profiles as an extension of your company website. Take care of them because these tend to appear at the top of search results. Invest some time and effort in crafting the right text, integrating relevant links, and using proper placement on these profiles. Don’t miss this opportunity to build a better relationship with your customers and prospects.

Include Tracking Parameters
Using shortened URL solutions to post links on Twitter and other social media sites enables you to include tracking parameters. Every website analytics has a tracking program; including this lets your team get better information. Shortened URL gives you an idea which social media campaigns are working and which ones aren’t.

Optimize Meta Data around Videos
Right now, search engines are still dependent on the keywords that surround a video so pay attention to the following: title of the video, description, tags, file name, and anchor texts that link to a video. These strategies can go a long way to help you effectively utilise SEO through social media.

Importance of Search in Social Media

It might not have been apparent before but it is undeniable today, social media should become a tool in every marketer’s arsenal. And social search is a big part of it. After numerous studies on the behaviours of the buying public online, it became clear that most of them utilise the simple search box found on social media sites to find information. It saves them a lot of time and effort in searching.

When you asked internet users how they looked for information before, their top answer is always search engines. Going to the retailer website directly is a far second. But as the web becomes overcrowded with information, it has become harder to find targeted information that really matter. Search engine results pages (SERPs) are crowded with dominant content sites that specialty sites or blogs that contain more relevant content are overshadowed.

Searching Social Media

Because of this, people are turning to alternatives. Instead of wasting precious time sifting through pages on the search engines, they chose to go to social media search. The interesting thing about social media search is that the algorithm includes a human element rather than completely depending on computer data. That is, aside from human input on the content, many programs also analyse intent. Read More »

Why Online Reputation Management is Critical to Every Business Success

Online reputation management is the term used to describe the process of maintaining and analysing one’s business reputation as reflected in various online media sites such as blogs, forums, review sites and message boards. Online reputation management, otherwise called as online monitoring, plays a crucial role in ensuring success for your business or industry whether you sell online or offline. Read More »

The Merge between Caffeine and Social Media

It might not be public knowledge right now but numerous Search Engine Optimisation (SEO) Companies and Social Media Firms are talking to each other. Previously, SEO and Social Media Marketing were seen as opposites. Experts in the industry themselves didn’t see the need to cooperate and coordinate until now. Read More »