Search Engine Optimisation SEO & Online Marketing
Australia's Leader in Search Engine Optimisation &
Digital Media Integration

Google Plus for Business: Changing the Way We Do Business

Google continues to dominate the online arena and they are changing the way companies do business with the recent introduction of Google Plus for Business. People are starting to realize the magnitude of what this latest development means for businesses. Being able to set up your own brands, creating and defining your companies identify and being able to reach more visitors than your company had ever thought possible before. Read More »

Google + Circle

Google + Circle is probably the most talked-about social network of today. According to the company, the network has more than 10 million users. It also has a free iPhone app with the same functionalities as the desktop version. The Google+ allows users to manage Circle, which allows users to sort people according to their shared interest. They can also manage Stream, an app that manages the ever-increasing number of photos, updates, and images in the network. Read More »

SEO and SMO Integration Leads to Better Brand Awareness

Like it or not, social media has forced its way into the world of online marketing, and it’s not going anytime soon. In the past, implementing a combined search engine optimisation (SEO) and pay-per-click (PPC) strategy was enough to ensure that your website will get noticed. But nowadays, customers are looking for more than just that. Social media has emerged as an important way to engage customers. Read More »

How to Effectively Utilise SEO through Social Media

Social media is increasingly playing a bigger role in search engine optimisation (SEO). Channels such as blogs, Facebook, Twitter, LinkedIn, and Digg now dominate the search engine results page for specific search terms. There have been a lot of discussions about the role of syndication and the impact of social media in general. But there is little discussion about tactics that will enable marketers to improve their underlying SEO metrics through the use of social media. In this article, we’ll give you a lowdown about some of the most effective tips:

Train Your Team on Social Media and SEO
In many small organizations, the team that handles SEO is also responsible for the company’s social media initiatives. It is important to train your staff properly. Everyone should know the importance of anchor text, links, and grabbing interaction opportunities. If you are outsourcing this to a third-party agency, make sure that they know the goals of your business.
Keywords should be synched

The keywords that are used in the SEO campaign should also be integrated in the social media initiative for better results. In addition to creating company profiles in social networking sites though, using keywords in your comments, posts, and anchor text is recommended. This will help you dominate the top search engine results pages.

Fill Out Profile Forms Completely
Consider social media profiles as an extension of your company website. Take care of them because these tend to appear at the top of search results. Invest some time and effort in crafting the right text, integrating relevant links, and using proper placement on these profiles. Don’t miss this opportunity to build a better relationship with your customers and prospects.

Include Tracking Parameters
Using shortened URL solutions to post links on Twitter and other social media sites enables you to include tracking parameters. Every website analytics has a tracking program; including this lets your team get better information. Shortened URL gives you an idea which social media campaigns are working and which ones aren’t.

Optimize Meta Data around Videos
Right now, search engines are still dependent on the keywords that surround a video so pay attention to the following: title of the video, description, tags, file name, and anchor texts that link to a video. These strategies can go a long way to help you effectively utilise SEO through social media.

Segmenting Social Traffic in Google Analytics

With social media playing an increasing role in internet marketing, it is becoming more important to track what social sites are bringing you visitors. The problem is, most web tracking tools right now don’t show a breakdown of “social media” in their traffic sources section. In Google Analytics, for example, there is a comprehensive data about everything else but social media traffic in its default settings.

Fortunately, something can be done about it in Google Analytics (and many other tools). By implementing the steps below, you can see better traffic statistics in Analytics:

Use Custom Segments
Just go to the “Traffic Sources” section and click on “Advanced Segment”. It is found in the right-hand corner. Afterwards, the “Create a New Advanced” segment feature should be chosen. This simple step enables you to filter results for deeper analysis.

Add Social Sites
Once you have added the custom segment, the next step involves creating a full list of words and websites to include. Using the exact URL of the popular social media sites isn’t recommended. Rather, add “or” statements rather than “end”. Some things to add include: tweet, Twitter, Facebook, YouTube, Reddit, Digg, LinkedIn, Flickr, MySpace, StumbleUpon, and Wikipedia among others. Try to get a complete list of popular social media sites to add words to the Advanced Google Analytics segment.

Name and Test Your Segment
It is important to test your segment in Google Analytics to ensure that you’re getting the results you want. Before you can test for results, the tool will ask you to name the segment that was just created. Click “Save Segment” to go back to the prior screen.

Filter Traffic Results by “(Name of Segment)”
Once the new segment has been created, it is now possible to filter social media and compare it with other traffic resources. If, in the past, you can only determine which social sites bring you traffic through the referring domain link (which is tough to sort through), it now becomes easier once the social referrals are separated.

With the data at hand, you can now see more opportunities from social media with regards to your niche or business. You can also compare the traffic data from various sources through charts – in weeks, months, or years. Better information equals more opportunities for most businesses. This is highly helpful for websites that intend to stay in business over the long term.