Every business has to promote itself to attain brand recognition in the minds of customers. But the question is, what type of promotion should be used and how much should be spent. Businesses today operate with a tight budget. It is essential then, to choose a strategy that is both effective and affordable. One way to increase brand recognition through the use of press release. If implemented correctly, a press release can significantly improve the visibility of a business and contribute to its bottom line.
Aside from this, a press release also has the potential to help in your search engine optimisation (SEO) efforts. This is because there is a higher probability that authority websites will link to your page after discovering your company through the release. However, the success of any promotion including press release optimisation, relies on the performance of the individual or firm that conducts it.
What exactly is a Press Release?
A press release is a prepared document in a standardized format. It is designed to inform members of the media and the public about an upcoming event, a new development, or any important news about your company, product, or service.
Why Should Press Release be Distributed Online?
The main purpose of a press release is to generate buzz. To achieve this, the document should be distributed to as many relevant mediums as possible. It is a great online marketing technique that will enable your news to reach the target audience. In addition, it has an expansive reach, making it a good medium for corporate communications.
How Long Will My Press Release Stay in Distribution Sites?
Generally, the press release will stay on a distribution/syndication site for a year before being archived or deleted. It should be noted that individual distribution websites have their own policies, user agreements, and terms.
How soon will My Press Release Go Live After Submission?
Depending on the website, the submitted press release can go live immediately. Normally though, it takes around 48-hours before any document is approved for publication. Certain sites take a week to approve an article.
Is It Possible to Delete a Press Release After Release?
The simple answer to this is no. As soon as the document is made public, it cannot be taken back. That's the reason why it is critical to make sure all the information in the press release should be accurate before being sent out to the distribution sites.
Who Can Write the Press Release for Me?
A number of firms provide writing and content development services. For a reasonable fee, Rotapix can write a professional press release for your company. Our experience in the industry enables us to provide excellent service while providing value for money.