A Look on Article Marketing

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If you are looking for cheap ways to promote your online business, then article marketing is probably the easiest and cheapest way to do it. Article marketing is all about writing unique contents and sharing them for the entire world to see using several article directories.

Benefits of article marketing:

• Business Credibility—because you provide relevant and helpful pieces of information to your readers, they will eventually regard you as an expert in your line of field. Article marketing does not only
vitalize your reputation, it also gives you a distinct credibility to your brand. Since you share valuable information to your readers, your readers will eventually trust you, your products, and your recommendations.

• Inbound Links—Search Engine Optimisation (SEO) experts use article marketing to bring in one way links to their clients’ sites. Search Engines approve of links coming from directories provided that your resource box has information about you, directing people to your site. If another person wishes to publish your article, he must leave the resource box intact thus building a vast network of links to your website.

• Better Search Engine Positions—once you start gaining more links from different directories and publishers, you increase your search engine ranking. It is very important, however, that you be certain your resource box link has anchor text equal to the words you are ranking for.

When writing articles, remember to be informative about it; never write in a way that it will sound almost like a sales pitch. The last thing your readers need is a sales pitch from someone they think is unreliable. The key is to make yourself seem reliable by educating them. Doing this will earn their trust, thus improving your company’s reputation.

If you want proof of your article marketing and how often your articles get published, you will need to quote the title in search engines. Doing so will tell you the number of times your article gets published.

If you hire someone to do the article marketing for you, the article marketer should usually update you through a report of all the submissions they have done. Several online marketers charge on a subscription basis or a flat fee per article.

Believe it or not, article marketing can do you wonders if you do it the right way. What are you waiting for? Look for article marketers than can help your site shine!

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