Nowadays, anyone can write anything about you or your company. Having a proactive online reputation management strategy can prevent problems before they occur. Even if your brand or image has already suffered from negative publicity due to malicious attacks from competitors, a disgruntled employee, or even a vindictive customer, all is not lost. You can still start on your online reputation management today.
Besides the common practice of creating various social media profiles, there are other effective tactics that will complement this strategy. In this article, we’ll give you the lowdown on how to create positive publicity to displace undesirable pages on the search engine results page:
Invest, Donate, Speak, and Hire
Engage in the four tactics above and you’ll see your links propagated throughout the internet. Investing or donating to non-profit organizations builds up a positive image for your brand. It is also important to note that many organizations recognize your contributions and as such, this can result to an incredible number of press releases, pages, and posts thanking your company.
Meanwhile, speaking at events will boost your visibility and promotes your brand. And it almost always helps you generate high quality bio that contains links (with the anchor texts you strive for). So accepting speaking engagement is well worth your time and effort – this is basically free publicity!
Then of course, posting job openings online will most certainly generate a lot of interests especially in today’s job market. Posting job ads is a unique strategy especially since the ads are temporary. But on many job boards, they will retain an overview of your company even after the ads expire. Consider leveraging on the authority of job boards by including company/personal information when you need to hire someone either as an employee or contractor.
Post Profiles on Pages You Can Control
Social media sites and user-generated content is very powerful. But it is important to post only on pages you can control. For example, posting a Wikipedia entry when your brand/image is suffering from attacks may not be a wise move because the editorial board of the site can include certain links or commentaries you do not want. The same is true of other free-for-all-websites out there.
So instead of posting on sites like Wikipedia, it is better to strengthen your profile page on Facebook, LinkedIn, Twitter, and Flikr and other social media websites of this nature.