What Are the Sub-Categories that Typically Form Part of Online Marketing?

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Online-marketing refers to the techniques and tools that business owners use for promoting their brands on the internet. As such, any strategy that you use on the internet for emphasising your brand and catching people’s attention is a part of your online marketing strategy. The internet has made it easier for smaller and midsize businesses … Continued

What is Online Marketing?

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Search Engine Optimisation (SEO) strategies have become quite commonplace in the online world. Despite this, many business owners possess little awareness of these strategies even today. As mentioned earlier, it is important for a commercial establishment to remain in the limelight. Customers do not have high attention spans. Thus, if you happen to slip out … Continued

Find the Best Partner for Your Online-Marketing Strategies

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If you’re looking for a reputed and award-winning partner for your online advertising and marketing requirements, don’t look beyond Rotapix Interactive. A company based in Australia, we’re famous for our expertise that transcends boundaries. Our web solutions have helped many businesses in developing and fine-tuning their online marketing strategies. The results we generate have made … Continued

What Does the Future Hold for Pay Per Click (PPC) Advertising?

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PPC advertising continues to evolve with each passing year. Hence, the fact that new trends will capture the imagination of online marketing firms and businesses remains ever-present. Many advertising experts believe that in the near future, cross-device and cross-channel attribution will serve to expand PPC advertising in a big way. In turn, these experts feel, … Continued

Why is Pay Per Click (PPC) Advertising Important?

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Many search engines permit individuals and business establishments to purchase listings that appear in their search results. These paid listings appear along with the organic (or unpaid) search results. These paid listings denote Pay Per Click (PPC) listings or advertisements. In many cases, the search engines sell these ads in auctions. You’ll need to bid … Continued

Tips for Developing an Effective Social Media Optimisation (SMO) Strategy

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For many people, the best way to direct traffic to your website involves using various SEO strategies. This is quite true. SEO takes pole position when you want people to reach your website. For this, you will need to create optimised content. This involves developing content that contains certain keywords that your target audience will … Continued