What is Reputation Management?

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Any individual would want to have a good reputation in society. This would certainly enhance the person’s prospects when it comes to taking credit, finding a job or even, renting a property. Similarly, a business establishment needs to have a good reputation as well. Without it, it would probably not find many takers for doing … Continued

What Does the Term ‘Online Reputation’ Signify?

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Consider a situation where you’re looking to hire somebody to fill a vacant position. You will likely receive a number of job applications. You will scour the applications and weed out the unqualified or inexperienced candidates. Finally, you will interview the candidates and evaluate their skills and merits. Eventually, you will hire the candidate who … Continued

Do You Require Assistance in Incorporating Search Engine Optimisation (SEO) Strategies on Your Website?

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Many businesses have traditionally relied on offline marketing techniques for promoting their brands. But, with people increasingly turning to their smartphones to search for products and services, the effectiveness of offline marketing strategies has reduced. The additional channels and marketing mechanisms available on the internet has made numerous business owners devise online-marketing strategies. Online marketing … Continued

What Are the Benefits of Formulating Online Marketing Strategies?

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As mentioned earlier, the online marketing spectrum is not confined to a few strategies or techniques. Rather, it comprises an entire range of activities by which business owners can promote the visibility of their brands on the internet. From Pay Per Click (PPC) Advertising to SEO, business owners can use any (or a combination) of … Continued

What Are the Sub-Categories that Typically Form Part of Online Marketing?

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Online-marketing refers to the techniques and tools that business owners use for promoting their brands on the internet. As such, any strategy that you use on the internet for emphasising your brand and catching people’s attention is a part of your online marketing strategy. The internet has made it easier for smaller and midsize businesses … Continued