There is no denying that videos are becoming more popular on the internet. Video sharing sites have become the hottest thing on the web with millions of people visiting these sites daily. Videos are especially popular among younger audiences. People from all demographics spend a significant amount of time searching for videos about their favorite topics as well.
Use the Power of Video SEO
Chances are, if you are a web-savvy individual, you have received a link to a video from a family, friend, or colleague. You might have even uploaded videos on your own. There are many reasons why people visit video sharing sites. For some, it is for fun and entertainment while for others, it might be for research. Savvy businesses are using this medium to promote their products and services.
If you haven’t utilized online videos to market your products, services, or business on the internet yet, you may be missing out on a great opportunity. The most effective way to take advantage of this opportunity lies in video search engine optimisation or Video SEO.
How Does Video SEO Work?
Video SEO is the process in which a video is produced to promote a product, service, business, or an idea and get that video ranked in major search engines.
The actual process of video SEO involves distributing the video in a number of popular video sharing sites with the goal of increasing viewership. Having a viewer base that will regularly return to see your videos, and thus your website, is the main goal of video marketing.
The effects of a well executed video SEO campaign include increased awareness of your brand, wider recognition, and top-of-mind recall. Ultimately, all these will lead to higher sales and profitability of the website. Secondary benefits of video SEO are great search engine saturation, the ability to take up increased spots in the SERPs, and a dominant presence that pushes the competition to the bottom.