Are you prepared to do business in today’s technologically-advanced environment?
There are several questions you need to ask yourself including
(1) Is online reputation management part of your marketing plan?
(2) Who is the face of your company
(3) Who is in charge of damage control
(4) How will reputation problems affect your business?
(5) What policies and procedures are in place to safeguard your reputation on the internet?
These questions need to be addressed if you want to enjoy long-term profitability from your online business. Take note that with the extensive use of social media and even mobile internet today, very little is not known about your company. In fact, even the lives of its executives may come under scrutiny and be talked about by a curious public. One high-profile case is that of BP chief executive Tony Hayward who came under fire for the company’s failure to stop the oil spill in the Gulf. It is important to recognise that online brand reputation is more than just a public relations initiative; it can mean the difference between relevance and extinction. It is important to take control of your online brand reputation today. This can be achieved through reputation monitoring and search engine optimisation (SEO).
Benefits of Online Reputation Management (ORM) Monitoring
Unless you have an effective monitoring system about your brand, it is difficult to know what people are saying about your company. As a result, it becomes difficult if not impossible to address their concerns directly. Online Reputation Management (ORM) monitoring lets you know what people are saying about your product, service, brand, company, and employees in real time. There are a lot of monitoring tools that are available these days. The key is to set them up properly so you will be alerted whenever anything related to your company mentioned.
Search Engine Optimisation (SEO)
Is your company relentlessly attacked by the competition? If this is the case, it is crucial to fight back. Combat negative search terms by hiring a SEO expert that can displace websites that contain malicious lies about you. This will restore the customer’s trust in your company. Continuous SEO efforts are necessary to keep negative results at bay especially if you’re dealing with unscrupulous individuals.
SEO is no longer just a tool for promotions. It has become an integral to brand protection. Make it a point to protect your brand today with a combination of reputation monitoring and SEO initiatives today.