Website redesigning, for many, is a way of improving the overall feel and look of your website. Sure, it does give your website a visual boost, depending on how good the new design is, but the functions can go beyond than just the visual appeal. In most cases, at least the smarter batch of online entrepreneurs not just go for a visual boost but they also make sure the website is ‘optimised’ accordingly for the search engines. As we all know it by now, without good search engine rankings, your website hardly stands a chance to score.
Why SEO Consultation?
Why not? Today, every business thrives to succeed in the search engine race, not all win. If you have an optimised website, it is necessary to ensure the new design is in accordance with the seo norms. You don’t want to miss out on the fruits do you?
Here are some of the major areas that you should be looking out for:
Keyword Research and Optimisation
Keyword research and optimisation is an integral part of your entire search engine process, and it should be treated as one. Don’t think that the keywords you targeted two years would relevant even today. Your competitors are always on the lookout for new keywords and so should you update your strategies accordingly.
Of course, Google’s Adwords Tool is the best way to check which keywords related to your business are trending. This way, you will have a good idea of which ones to leave out and which ones to include.
Analyse the Trends
It is important to check out the analytics of your website. Remember, when it comes to SEO, there is no one way of going about it. One website can get massive traffic by just keyword optimisation while the other can get it through link building. It is always about what works best for you. In this very context, it becomes important to check which parts of the process are working best for you. In addition, you would want to check which pages of your website were ranking better than the others. This way, you will have a good idea of what to include and what to exclude from your new website.
Design and Development
The overall development and designing of your website plays an important role in determining its ranking. For blogs, platforms like WordPress work best since they are made to feed search engines. For conventional websites, tricks like not including heavy graphics, animations and Flash content works. In simple words, the lighter your website is the more chances it will have to rank better in search engines.
Content Management Systems
In the past two years, Google and other search engines have placed enough emphasis on the ongoing updating of content on websites. Even if you run a conventional website with a limited number of pages, you can still feed new content to search engines via Content Management Systems. Integrating one in your website will lead you to greener pastures, ensuring that your website is updated every week through the blog section without the need of adding more pages to it.
Definitely yes. A great looking website that is unable to rank in Google and other search engines is useless for your business. A website that is designed and developed in accordance with the seo norms is ideal. Since ‘SEO norms’ keep updating, it becomes imperative for every web entrepreneur to go for seo consultation when redesigning the website.