In today’s cut-throat world, customer loyalty is probably the best-kept secret to the business success in almost every industry. No wonder, renowned marketing experts often suggest that the major chunk of the budget should be spent on devising and implementing strategies used for retaining and satisfying the existing customers. Unless you are completely unaware of the marketing world, you’ll know about the importance of gaining and retaining loyal customers. However, understanding the importance in context to the online world is something that will astonish you in the beginning, but it has the power to become a major source of conversions for any small or large business if everything goes flawlessly. Viral marketing by using various social media platforms is undeniably the best way to experience a ground-breaking success in any small business as the return on investment is exceptionally high. Let’s have a look at 3 most crucial steps; you’ll need to take for a successful social media strategy for your business.
1. Analyse: Social media sites act as a platform for customers to tell businesses about their needs, complaints, and feedback that businesses can use to succeed. Visiting and analysing social media sites, blogs and review sites are the best ways to gather this precious information. Once you know what you customers care about, you can engage them in a better way, and hence attain more conversions.
2. Participate – The best and probably the most affordable thing you can do for your business is to be on the same social media sites that your customers use. Since, you already know about the needs of your customers from analysing their social conversations, you will be in a better position to understand their requirements, and how you can fulfil the same. All you need is to make free business accounts on major social media sites, such as Facebook, Twitter, YouTube and Google plus, among others.
3. Engage: Finally, you’ll need to communicate and engage your existing and potential customers on these social media sites. You can achieve this goal in a number of ways, such as responding to a poor review of your product, thanking your customers if they are satisfied with your services and by asking for their feedback on newly launched products and so on. To sum it up, it would not be wrong to say that leveraging social media in your business is the new revolutionary way to create unmatched brand awareness and customer loyalty.