The search engine optimisation industry has largely revolved around Google. With more than half of all internet users in English-speaking countries using Google, it is not surprising that everyone from internet marketers, local businesses, and search engine optimisation experts want to make it on the top three pages of Google’s search engine results page. However, with the entry of new innovative search engines like Bing, the world of SEO is fast changing. Currently, Bing is already making its mark in the search market. Thousands of users are discovering the benefits of searching for information, products, and services on Bing because relevant results are displayed in an instant. It is highly possible for this decision engine to dominate the market in the future as it becomes more popular among users.
Decision Engine Optimisation
There is a lot of hype surrounding the entry of Bing. But the truth is, most of the techniques used for Google are also relevant in optimising web pages of Bing. Basically, the main difference between the results of Google and Bing lies in the way the search results are presented. And despite the different algorithms employed by the two search engines, both of them give credence of quality and relevance. Also, expect that Bing will also use tough measures to stop spam and unethical SEO practices. The crawling process used in the new search engine is still quite similar to its predecessor, Live Search.
The Presentation of Search Results
As was mentioned earlier, the presentation of search results between Google and Bing are highly different. Some might say that Bing, as a decision engine, provides more sophisticated output. For example, its results can be separated into specific category to make the process more efficient. There is even a navigational menu found on the left side which corresponds to the SERP categories.
Because of this, decision engine optimisation becomes targeted, relevant, and accurate. Web owners only need to optimise their website for specific categories. It becomes easier to get a higher ranking compared to if you optimise for a general keyword. Another benefit of decision engine optimisation is the quality of traffic it will provide.
Quality of Links for Decision Engine Optimisation
Like Google, incoming links is an important factor for Bing. The decision engine takes this into consideration in determining the importance of a certain website. It’s important to remember that the quality of links is given a heavier weight compared to the quantity of links. For users who want to implement decision engine optimisation, it is important to note that getting several links from a couple of website is more important than getting tons of links from irrelevant web pages. In addition, don’t link to unrelated websites because it might do more harm than good. The introduction of Bing has definitely revolutionized the search engine optimisation industry. Aside from focusing on generic keyword phrases, the addition of subcategories on Bing will force all internet entrepreneurs to adjust their techniques to rank high on Bing as well. Subcategories available on Bing include News, Videos, Images, Biography, and Popular.