you’ve done that, you don’t need to bother about the content any longer. This theory was accurate some years back. Unfortunately, this approach doesn’t work any longer. According to Moz, Google updated its algorithm 13 times in the past year itself.
Bear in mind that each change has an effect on the evolution of SEO strategies. In addition, these changes are only the most notable and public ones. There might be subtler changes taking place behind the scenes that many people are unaware of. Thus, SEO is not something you do and forget about. You need to stay abreast of the latest changes to direct prospective visitors into becoming your customers.
With this in mind, some trends that will emerge over 2015 include:
The bifurcation of SEO and content marketing into two distinct areas, where the former will focus on the technical components of online marketing, while the latter will continue to be the key element that drives search engine rankings
The emphasis on creating sites optimised for user intent and even more so, for mobile usability – especially as mobile users access content differently from desktop users
The increased emphasis on brand mentions and citations to weed out the abuse of rampant link building, which is an essential element of negative SEO strategies – as it will not be easy to manipulate these citations and brand references
A renewed focus on connecting with people via blogger outreach campaigns, social media engagements etc. instead of focusing solely on creating content and optimising technical components for SEO
Optimising content for other search engines like Bing, Yahoo and DuckDuckGo, especially as these search engines gain in popularity. This is a possibility given that Google’s deal with Safari expires in early 2015 and Firefox has made Yahoo its default search engine.
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