Marketing agencies typically relied on conventional marketing strategies in the past. The advent of the internet revolutionised marketing strategies. It levelled the playing field, thereby enabling small and midsize businesses to compete with larger businesses. As a result, business began to rely on SEO and SEM for attracting as many prospects as possible.
Despite this, SEM has certain advantages that conventional marketing methods do not. By utilising SEM, you can:
Advertise your products and services on a 24/7 basis – without having to bust your budget
Avoid the expensive advertising expenses of conventional marketing methods, thereby getting a better yield on your investment
Attract customers who are interested in your offering directly by ensuring that your website has the appropriate content to help convert them into buyers