What is Search Engine Optimisation (SEO)? Why Is It Significant?

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For the uninitiated, SEO is the process by which people can improve the visibility of their websites on search engine result pages in an organic (or unpaid) manner. The best way to accomplish this lies in incorporating various search engine friendly elements into the website. One of the most popular ways to improve the optimisation of a website lies in using various relevant keywords in the content on the site. The SEO experts in a company will identify and carefully select terms that need to appear on the site. Thereafter, the content developer will use these terms while developing the content on the website. It is worth highlighting that search engine optimisation typically comprises:

On-page Optimisation: This refers to various website elements that make up a web page e.g. HTML code, textual content, images etc. and,
Off-page Optimisation: This typically includes backlinks i.e. links that point to the site being optimised from various other relevant websites

Owners of brick and mortar stores will use a myriad of ways for attracting customers. From signage to banners, they will leave no stone unturned for making customers visit their stores. In the online world too, SEO is one of the best ways to ensure that your website captures the attention of people looking for products and services that you’re offering. As such, you would do well to ensure that you invest in organic SEO practices because:

  • They will yield organic traffic and a higher website ranking
  • They will continue to be equally effective (if not more) in the coming months and years
  • They are one of the most cost effective online-marketing strategies available
  • They will help you reach your customers more effectively and,
  • They will help you steal a march over the competition

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