It is worth mentioning that SEO is not a one-time activity. Instead, it is an ongoing initiative. Using effective SEO strategies will help you generate a steady stream of traffic to your website. However, other websites will keep making improvements as well. Thus, you will need to constantly work on maintaining and improving your SEO. Only then will you be able to keep your website rankings consistent.
Some of the top strategies that you should consider incorporating in your website include:
Formulating a Content Marketing Strategy: Each website will typically focus on certain top keywords. By developing blogs, videos and webinars on these keywords, you give your readers something to link to. In addition, you ensure that the search engines will rank your website based on this content. Using keywords in the title and the body of the content will attract links from other websites. Or, people might share the content several times on social media. Either way, your content will make your website a domain authority. This will translate into better rankings for the site.
Relying on Backlinks: It pays to actively explore opportunities where people will link to your website. This is why you must consider:
- Writing for large publications
- Doing industry interviews and,
- Hiring SEO companies or public relations (PR) companies for recommending your content
Making Your Website Mobile Ready: As mentioned earlier, people are increasingly using their mobile phones for browsing the internet. As such, your website will need to be mobile-ready. Search engines typically looks for websites that:
- Have a responsive design
- Are set up on a mobile sub-domain or,
- Use dynamic serving
Using Influencers: Influencers are individuals who people listen to online. In many cases, these individuals are subject matter experts on the subject. Thus, by using influencers, you will be able to have more people:
- Link to your website
- Share your content and,
- Trust your content
Enhancing the Security of Your Website: Search engines typically rate websites that are more secure higher than those that are not. Hence, it’s worth moving your website to HTTPS.